Great Ideas in Business Card Marketing
Great Ideas in Business Card Marketing
Great Ideas in Business Card Marketing
In the current business world, the business card is like a currency to business owners. If designed effectively, it can deliver the enormous cash flow.
Just think of the first thing you do when you meet a prospective customer. You give your business card, right? That could start with a brief introduction of yourself and what you do, and before your conversation ends, you give your card in the hope of creating a long lasting impression. If done right, you could expect your humble business cards the serve as your passport to successful business.
Here are some important conditions in creating your humble cards:
The size and design
When it comes to the size of your cards, you have to stick with the standard size as much as possible. Although an oversized card will be great to make your card eye-catching, your customers would have a hard time keeping them in their business card holder.
It terms of the design, it is important that you create the best look and appeal to your cards. You should choose a design that packs a powerful marketing punch and creates a memorable look. You can go with unique designs to stir the interest of your customers. You ca also include you photo or your artwork to add a distinct appeal to your cards.
Information to include in your card
Ideally, your business card templates should have the following information: your name, title, physical business address, mailing address, contact numbers, email, and your web site. Should there be changes in your information, your card should immediately reflect them. You need to get new cards at once. Don't insist on giving out your old cards as your customers could have a hard time reaching new. Likewise, don't just write off the old info and write over it the new info. This will only make you look unprofessional.
Business card as marketing tool
As an effective marketing tool, your cards serve as an ideal opportunity to present a clever marketing message without having the need to exert a lot of effort. Your message can be about anything. It can range from your objectives, taglines, special offers, upcoming event, or testimonials from existing customers. It can also be a personal message depending on what you want to tell your prospects. You can also utilize the back part of the card to present your compelling offer, or print something valuable on it that can encourage your prospects to keep your card. This can be in the form of a calendar, list of your products or services, or even a map to your store. All these will add credibility to your business.
Design options
Today, it's no longer just about simple black and white cards. The trend today is colors cards. With the technology available today, anyone can practically create any design that they want. Some of the designs you can use are:
- irregularly shaped cards
- metallic cards
- frosted cards
- full color cards with photo and graphics
- laminated cards
- magnetic cards
- plastic cards
Passing out cards
It's ideal to pass two or three extra cards to your prospects. They can give these cards to friends and family who they think needs your products or services. This is a great way to gather you new customers by way of your existing customers.
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