Grow with Control: Email Marketing List Growth

Grow with Control: Email Marketing List Growth

In the email marketing world, list growth is key. Lists will dwindle down over time as people unsubscribe and abandon their old email addresses, so adding new members is critical. The right way to add members is to use a subscribe form with opt-in confirmation, but this method is not always possible. Sometimes members need to be added in large batches, and this is where marketers can get themselves into trouble.

Slow list growth rarely has any major complications. Even if new recipients have entered the wrong email address or use the spam button to unsubscribe (because they have changed their mind about wanting your email newsletter), these negative metrics will not diminish a marketer's well-established sender reputation. This is the reputation that the ISP's monitor closely before routing your messages to your audience's inboxes. The ISP's accept an occasional invalid address. They will even forgive an occasional spam complaint.

But when a large list of addresses is uploaded and there is a large percentage of invalid addresses and a slew of spam complaints, then the ISP's have a change of heart. Messages now are getting sent to the Junk folder or start bouncing. Email marketers must handle this type of growth with a little more panache.

First, know the source of addresses. If these addresses were purchased from a data seller, odds are extremely high that your reputation is going to take a major dive. Purchased lists almost always contain a high number of invalid addresses, and the vast majority of the people being mailed to will have no idea who the sender is and will not want the mail. This will result in high spam complaints.

Second, test the list. Send to 500 - 1,000 addresses and see what the response is like. If the new list came from a new business partner and is a couple years old, maybe the percentage of invalid addresses is a little high and complaints are not too high. The list will not hurt your reputation if added and mailed to slowly over several mailings. I would caution about loading and sending to this type of list all at once. If the new list matches the good results of the established list, then it can be loaded and sent to in larger numbers.

Third, know that the ISP's are on the lookout for large mailing size increases. Any mailing that is more than 30% of the norm will put the ISP's on notice and they may send some of the message to the Junk folder just to make sure their account holders still want your message.

List growth is essential. Who does not want a bigger audience? But growing too fast can prevent an already established audience from hearing what you have to say. So grow slowly and benefit.

POST COMMENT

Clone Script Marketing - Why Dominate an Existing Niche When You Can Tweak Things Up a Little Secrets Direct Marketing Companies Do not Want You to Know Little Brand Loyalty in Smartphone Market Micro Niche Profit Formula Review 5 Reasons Why Using Article Marketing Can Make Your Blog Grow How to develop profits from pay per click management services The Anatomy Of An Affiliate Marketing Sale How To Choose A Good Campaign Topic For Your Article Marketing Medical Marketing with Heart Article Marketing Tactics - How to Article Market Effectively Social Media Marketing - Why You Need to Get Your Followers Onto Your Own Site Social Media Marketing - How to Measure Success Correct Way to Use Twitter to Market Online