Guangzhou building materials market caught surrounded
Guangzhou building materials market caught surrounded
Improvement of living standards makes Guangzhou off home decoration boom. According to the survey statistics: Guangzhou residents of the old house renovation rate of more than 30%, move the new house is almost 100% of requests decoration, home decoration costs an average of 80,000 yuan.
Industry estimates, annual turnover of Guangzhou home decorating up from 50 to 6,000,000,000 yuan, plus a variety of commercial buildings, hotels, public facilities and commercial facilities, decoration volume, Guangzhou decorative building materials has an annual turnover of more than 10 billion yuan, and annual 30% of the rate of rapid increase. "To get rich, engaging in building materials", many businesses see the market is a huge amount of Han, one after another to construct decorative building materials market. Large market has been launched, covering the increasing scale, showing an attitude of "prosperity" of the scene.
Market containing hidden surface fire
Decorative building materials in the physical markets contributed to the economic prosperity of the Guangzhou city, but there are many disadvantages and risks. This is a lot of industry and expert consensus. They pointed out that these deficiencies are mainly:
General layout is unreasonable, redundant construction is serious. Has been building in the building materials market in Guangzhou disorder, blind development of the situation, small market size, disorder, disorderly competition, blind construction of such phenomena are more prominent city. The old management, market positioning lack of personality. Currently, more than 40 building materials market in Guangzhou, more than 10,000 shops, but most of the "stall" system market, thousands of people face, causing a vicious price competition in the market low. In order to compete for limited business customers, rental discount has become a trend, you rent-free year, I rent-free for two years, causing some market hard going, 50% of the market operation in poor condition, nearly one-third of a "shell" phenomenon.
Considerable part of the market concentrated in the city center, the lack of the necessary parking and storage equipments, stores into the delivery, cargo shipping business are very inconvenient.
Difficult to guarantee quality, poor public image. At present, the building materials market in Guangzhou for more than 80% of tenants to self-employed or private operators, with factory agents, wholesalers or Zhusui office network set up, uneven, each have their own way.
Offensive aggressive domestic counterparts
Of course, from Guangzhou, China building materials market is also subject to the challenges we force counterparts. In recent years, to Beijing, Shanghai, Tianjin, Nanjing, Xi'an, Chengdu and other cities represented, and actively absorb foreign culture, new ideas, new patterns, learn from successful experiences of foreign building materials supermarkets and innovation, and vigorously on behalf of the domestic construction materials market development direction of building materials supermarket chains.
At present, 16 cities launched building materials supermarkets, "East Home", "Xin Ping", "B & Q", "Tianjin home" and have to Guangzhou as its development strategy distribution chain. In contrast, as the forefront of reform and opening up the city, Guangzhou, building materials market is still not out of the traditional backward "stalls" system market, business state restrictions, can not but worry.
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