HP India rolls out "Club Colours Programme"

HP India rolls out "Club Colours Programme"

Hewlett-Packard has rolled out a special programme called "Club Colours" to educate and engage their channel partners on HP Colour LaserJet printers. The programme would not only help channel partners to understand HP's value propositions but also make them entitled to exclusive benefits like frequent technology updates, training, new products alerts, etc. along with various other sales tools to serve their customers well.

In order to be eligible for this unique programme, channel partners will need to buy select HP Colour LaserJet printers from registered HP Volume Core Partners (VCPs) and update the programme cell on the purchase being made. Token points will be awarded accordingly to partners, which they redeem them against the activity of their choice by filling up the activity request form. Partners can redeem HP Colours token points for branded stationery, marketing communication, in-store branding and marketing collaterals. Registered partners will be sent HP Club Colours Programme Kit with detailed information on how the programme works and all other necessary details about the programme.The programme would not only help channel partners to understand HP's value propositions but also make them entitled to exclusive benefits like frequent technology updates, training, new products alerts, etc. along with various other sales tools to serve their customers well.

Hewlett-Packard has rolled out a special programme called "Club Colours" to educate and engage their channel partners on HP Colour LaserJet printers. The programme would not only help channel partners to understand HP's value propositions but also make them entitled to exclusive benefits like frequent technology updates, training, new products alerts, etc. along with various other sales tools to serve their customers well.

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