HTML Email Templates: Four Ways to Create a Fabulous Newsletter

HTML newsletters are great for captivating readers

, boosting website traffic and generating more sales. Because HTML gives you the ability to design a newsletter that looks more like a beautiful web page, it has become a format that is increasingly preferred by publishers, email marketers, and readers. Although the benefits of HTML email have been proven time and again, coding issues and the manner in which the format is rendered by several mail clients can make for a pain stricken experience. Dont let this deter you. We have provided four great tips that will help you effectively design HTML email templates and get the most from your newsletter. 1. Dont Forget Your Links Links are vital to the success of your newsletter in many ways. They help put emphasis on your offerings, enforce your call to action, and most importantly, provide readers with a way to unsubscribe. Since spam complaints are something you would likely prefer to avoid, it is important to make sure unsubscribe links are present in your newsletter. Most spam filters look for them and if the recipient doesnt notice them, they could view you as another annoying spammer. In addition to your call to action and unsubscribe links, be sure to add links that direct the reader to your website to wrap up that conversion. 1. Dont Forget Your Links Links are vital to the success of your newsletter in many ways. They help put emphasis on your offerings, enforce your call to action, and most importantly, provide readers with a way to unsubscribe. Since spam complaints are something you would likely prefer to avoid, it is important to make sure unsubscribe links are present in your newsletter. Most spam filters look for them and if the recipient doesnt notice them, they could view you as another annoying spammer. In addition to your call to action and unsubscribe links, be sure to add links that direct the reader to your website to wrap up that conversion. 2. Send Email the Right Way These solutions make it easy to analyze the effectiveness of your newsletter while helping to ensure the deadly spam label stays far away from your campaign. 3. Consider a Text Version Due to the fact that such a large number of mail clients still have a difficult time rendering HTML email, you should strongly consider creating a text version of your newsletter. You may also want to consider this option for subscribers that may actually prefer text. This can be done easily by simply copying and importing the text from one version to the other. If you have your heart set on exclusively distributing an HTML newsletter, make sure your template is designed so the message displays fine without images, just in case there are compatibility issues with the subscribers mail program. 4. Read and Review After designing your HTML email template and thoroughly testing it, there are only two things that need to be done before sending it out: reading and reviewing for errors. Considering that you are so busy getting things together, overlooking simple spelling and grammatical errors could be easier than you think. While everyone makes mistakes, rushing to send out a newsletter without reviewing it could result in embarrassment if your message of full of typos and other mishaps. Some of your readers might be able to overlook this, but others may not be so forgiving.

HTML Email Templates: Four Ways to Create a Fabulous Newsletter

By: Jamie Colbs

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