Hainan "appliances to the countryside," Why is not fire up? - Bringing home appliances, household appliances subsidies - HC Network

Hainan "appliances to the countryside," Why is not fire up

? - Bringing home appliances, household appliances subsidies - HC Network

Since mid-February around the promotion of Hainan "

Appliances to the countryside "Engineering has been in a bland state, and no imagination farmers joy rush to buy electric appliances cause unrest. Farmers to purchase household appliances subsidized product is not active, in the interview, Hainan, some large appliance vendors relevant person in charge confirmed that this fact.

Supply less options in recent days, journalists visited the mouth of several large appliance dealer stores, found that "home appliances to the countryside" products are all subjected to cold. In

Suning Electric Aki shop, the reporter saw the huge store in each type of appliance parts appliances to the countryside only a few products and home appliances to the countryside and identity card is not obvious, at first glance, and other home appliances store no different, with few customer is interested.

In Haikou, south China on the road the new Shun Hing Electronic stores, the reporter found that in prime time to store a lot of customers, but the appliances to the countryside but also very Shaorenwenjin products.

Hainan, a large home appliance dealers

person in charge, home appliances small selection of species is one of the causes. According to industry sources, the sea a considerable part of the population outside the province, and Xiuying, Tainan mostly non-agricultural household, neither in the province account, nor that of the rural household, household appliance market, not a moment of repayment also normal.

Not only in Haikou, Hainan, Sanya and other cities, in some rural household appliances distribution, the rural consumers choose products because of too few and lack of participation in buying enthusiasm.

It is reported that Hainan, bringing home appliances product supply is not in place, many home appliance products do not enter Hainan countryside market, most sales outlets on the successful products are not homogeneous. Home appliances small selection correspondingly reduced.

Hainan Shun Hing Electronic home appliances enterprises related to official told reporters that this situation is actually quite helpless, as the mainland market Bi Hainan much larger market, so manufacturers prefer the product launch on the mainland market. Appliance manufacturers such as the production of a 10000 home appliances, allocated through the layers of the Mainland market, to market here in Hainan dozens of possible remaining. And this phenomenon may also exist on other kinds of household appliances sold in the market caused by the Hainan fewer varieties of products, home appliances to the countryside the situation.

Experts say there are other factors that restrict the winning products can not put neat, that is, between producers and distributors of profit squeeze. Such as home appliances to the countryside because of low bid prices, manufacturers sell to dealers profit is also low, so dealers are not the low-margin products added to our catalog; to seek more profits, some manufacturers may be, with its strong competitiveness directly operating its quality, the price advantage of home appliances, so dealers can not get more products, home appliances added to our bid is not missing too rare a phenomenon.

Farmers with limited purchasing power, according to Hainan

Gome Responsible person said, bringing home appliances sales of products in Hainan, no scenes of popular imagination, in part because farmers the purchasing power of consumers is still relatively limited. The source said that at present can be considered the low season in Hainan appliance sales, farmers desire to purchase home appliances to the countryside products are not strong, really enjoy government concessions were also very few.

His view, first of all rural consumers hard-earned money are a truly generous to the consumer, such as home appliances, especially computers,

Washing machine And other appliances are still a small number of rural consumers, even if financial subsidies, farmers are still friends hesitated to buy household electrical appliances. In addition, the cost during the Spring Festival takes up the majority of rural consumers can be spending money, Hainan's "home appliances to the countryside" project was implemented after the Spring Festival, this time even if the farmers want to buy home appliances, "pocketbook" almost does not allow the .

Hainan last year, per capita income of 4,390 yuan, while bringing home appliances product price ceiling are:

TV Price not more than 2000 yuan,

Refrigerator (Including freezer) priced at less than 2,500 yuan

Mobile

Price does not exceed 1,000 yuan, washing machines priced at less than 2,000 yuan.

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