Hair care products are popular among consumers keen to look their best, it has been suggested.
According to a blog entry on WalletPop, billions of pounds are spent each year by people who want to make the most of their locks.
After all, people's tresses are one of the first things that others notice about them and so making sure they are in good condition and are in a fashionable style is important.
Some of the cash spent by consumers on such products is intended for hair care products that make are designed to make locks straight.
The news source noted: "A chunk ... is devoted in part to taming curly, frizzy and unruly hair."
There are a number of potentially expensive salon treatments that people can make the most of, it also pointed out.
Some of these involve chemically altering tresses so that they are no longer curly or wavey. In certain cases, these techniques can produce results that last until the strands grow out.
However, for those operating on a budget or who wish to avoid chemical intervention, there are other possibilities.
WalletPop stated: "Flat irons are the tool of choice for those wary of chemicals in all hair relaxers. You can also save yourself a hefty salon bill by doing it yourself."
It went on to note that this can be a great way of testing a new style.
Of course, it is not only products for hair that are popular among consumers. Many people also invest in skin care products to enhance their appearances.
And these days it is possible to source items for tresses and skin care products easily online. This means consumers do not even have to leave the comfort of their homes or offices in order to get their hands on the offerings they want.