Have Nike, Enjoy Sports Life

Nike has released its fresh advertising film! Through this new-born TV-commercial

, the limitless power in the sports is interpreted. Once again, Nike put its well-known advertising slogan Just Do It. Every athlete, a nobody, even a top one in the world, he or she tries the best in the game, and attempt to create the best achievements. They expect to change themselves with relentless exercise full of sweat. Here, there is at least one face that you are familiar with, one movement that you feel empathy, and one process that makes you surge the emotion, and one ending that causes you to be full of tears, anyway, you can always see your shadow. Through the completely new commercial of Nike, sports and people are related to each other intimately. It brings more people into the field of sports, activating them to move actively and makes them experience the charming of sports.

On August First, Nike formally publicizes its latest advertising film with the theme "Just Do It" made for the Greater China region. By the presentation of varied voices of sportsmen form different fields of sports, Nike expects to wake up the enthusiasm of the young people from the mainland of China, Hong Kong and Taiwan for the sports. This commercial gets lots of kind support of many top athletes from all over the world, including the basketball superstar Kobe Bryant, Lebron James, Kevin Durant, Dwayne Wade, Carmelo Anthony, Arsenal and inter Milan football team, Flying Liu Xiang, the French Open Champion Li Na, the master of women's beach volleyball, Xue Chen, Zhang Xi and the top domestic snowboarder Jonny Tang.

To make the fresh advertising film, Nike has invited many leaders of TV advertising industry. company Kennedy and Wieden is a famous one, and its two branches in Shanghai and Portland co-operated to put forward the advertising creative for Nike. Steve Rogers is an Australian, and he has get two awards as the best annual director. This time, he has exerted the great energies to the shooting of this commercial. Human workshop is an internationally renowned company. The music it creates and the sound effect it designs are unique. And in the making of Nike's new promos, the company offers a satisfy background sound. To make this commercial, Nike choose somewhere in mainland China , Hong Kong and Taiwan as the spots for photography, and the lasting time is three months.

In school, the Nike's commercial is played through the big trumpet which has accompanied you for years.

many girls play basketball and bullfight together with boys. When it's time for broadcasting gymnastics, many boys would try hard to make their ball skills reach a higher level. Anyway, they all try the best to have fun from the sports and make communication with each other by sports.

by: Aaron Green

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