Have You Got A Unique Selling Proposition For Your Online Business?

Whatever your specific market is, if you want to progress and build up your internet

business as profitably as you can, you will end up wanting to supply a service or product that your competitors are not.

You will want a USP (or unique selling proposition) in other words. A particular element that makes your potential customers sit up and take notice of you -- and choose to come back to your site time and again.

Your unique selling proposition will ensure you achieve a number of different things:

It will mean your site becomes easier to remember; It will set you apart from your immediate competitors; It will get you additional traffic; Other sites will feel inclined to link to you, enhancing your SEO; Visitors will begin to talk about you on social media; And crucially of course, it will add to your profits

So how do you work out what your USP is?

You could already have a particular feature that is part of your online business that will deliver just what you are after. You might straight away be in a position to recall a part of your business that you already do far better than your competitors for example, or a facility you offer such as guaranteed next day delivery that will help to set you apart from the crowd.

But if you are left wondering what you can do to tempt that hungry and loyal group of potential buyers, then here are some tips you might want to bear in mind:

Weigh up EXACTLY what your average reader is wanting; Then produce or launch a product your competitors are not offering that fulfils this need; Can you offer an outstanding level of customer service?; Can you give your buyers free delivery and free returns?; Are you prepared to let your customers in on your trade secrets?; Can you offer online marketing coaching of some sort?; Should you operate in a smaller niche and then try to dominate it?

There are loads of things you can do to increase your online image, persuade your potential buyers to sit up and take notice of you and escalate your general presence in your market if you really think about it.

Your unique selling proposition could be something quite noticeable that your competition has not yet spotted, or it may be an element you need to think about in rather more detail.

However, it is necessary to understand that any online marketing business can do something that will enable it to stand out. Get this right and you will quickly find that your customers will contact you with positive comments and feedback -- the type of messages you can then copy onto your website as testimonials, helping to make you stand out from your competitors even more.

And do not forget that once you discover your unique selling proposition, see to it that as many of your potential customers get to hear about it as possible. Because if your site is doing something better or cheaper than your competition, your customers will WANT to know.

by: Adrian Kay

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