Heat Oven Market Many Businesses Welcome Sound Of A Chinese New Year And Flame - Microwave Oven - Hc

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Home Appliances

Market

Each end of the year clinical, home appliances manufacturers have never let go of the last end of a business opportunity. This year especially, there are more than a month away from the Chinese New Year when the microwave oven market already is rippling the passion. Today, manufacturers are gearing up, the facilities unique skills. Suning, Gome stores such as home appliances have also been a wave of a promotion to start a flame war end.

Price first difference with previous years, first playing the market this year is the microwave oven product war. LG first to round liner on the "God steamed fried tyrant" to the market, not only steam can be fried, but also achieve the same steamer with the general taste is closer to the Chinese people's eating habits, so that China's domestic microwave oven real "culinary master." And Glanz, beauty is not weakness, to a large-scale promotions to deal with the advent of new LG to meet the arrival of festival opportunities. Glanz will be slashed prices of individual models, also presented glassware, bakeware and other gifts. Beauty is its flagship line of Ziwei light series for special activities, which undoubtedly upcoming Spring Festival season added to a fraction smell of gunpowder.

Relevant sources, according to LG, "For now the microwave oven market, consumers value the product more practical results, rather than simple price cuts, sales of products or key. In the New Year period, we have in addition to round liner on the 'fast cook' and other products but also introduce more in line with the characteristics of Chinese restaurants 'fried steamed God hegemony', to better meet the needs of different consumers. At the same time in order to repay consumers, we also preparing the appropriate measures, we expect during the Spring Festival this year, sales of microwave ovens than the usual 40% sales rise. "

Suning relevant sources, as the National Day Golden Week microwave oven market is relatively stable, small bright spot, some companies up to expectations, the end of the year sprint to complete sales and seize business opportunities in the coming year, is the microwave oven manufacturers start the market ahead of the main motives . Not only Suning, Dazhong and other home appliances stores have also begun preparations for overtime supply end of the year, invested heavily in marketing assault was launched end of the year. Dazhong Electronics, said Li Li, manager of Beijing branch, "large and medium end of the year against rival killer is 2 billion yuan blockbuster all-round, all large household appliances category offers. Unlike in the past, this large-scale promotions highlight all new. "

Microwave oven market, compared with previous years, this year's microwave oven market is no longer simply the price game, and many manufacturers have turned to technology competition, and technological warfare is becoming the subject of a new microwave oven market. "The difference between Eastern and Western cooking habits, microwave cooking has been a stagnation in the country, the Chinese are more used to the fry cook. Therefore, get rid of 'hot meals furnace' limitations, introduced the product line with China's eating habits become a top priority . "Food Nutrition and Health Institute of stakeholders commented to. Similar to the LG "Pa steamed fried God," such products, not just steamed, fried Almighty, the universal import steamer bottom with silicone, can be a substantial absorption of microwave energy, and home water heating, steam rice as food cooking can guarantee results. The "quick cook" series not only has a large capacity 320mm turntable, but also to rapid heating, even achieve multiple microwave heating. Meanwhile Products odor, so product is more clean and health. These products meet consumer demand while further applications and more consistent with China's dietary habits and characteristics of modern life is increasingly favored by consumers in 2005 will be the main market.

Obviously, years ago, a hard-fought home appliance market will be rolled up, marketing will be further upgraded, the companies kept the people who do not want to after the game could use every means to turn of the year. However, it now appears that the manufacturers, merchants, and consumer trends driven by three parties, LG stakeholders on the New Year sales rose 40% during the microwave will not be difficult to achieve prediction.

by: gaga

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