Herbalife - Useful Information About Herbalife

Herbalife is a well-known, direct selling, nutrition and weight management company

. Founded in 1980 by the late Mark Hughes, it boasts nearly two million independent distributors around the world. Their products are marketed and sold in more than 73 countries. As with other multi-level marketing business models, it rewards distributors for recruitment of additional sales distributors. Sellers of the products receive product discounts and incentives for the amount of product and new distributors recruited by downlines. In the early 80s, it began in Mexico and Spain. The company soon expanded to New Zealand, Australia, and it became a publicly traded company in 1986 on the NASDAQ.

Herbalife's primary products are in the nutrition, weight management, and personal care lines. Current products also involve digestive health, energy and fitness, heart health, immunity solutions specifically. Some kinds of products include protein shakes. A meal replacement shake was the first and best selling item. The late Mark Hughes started the Los Angeles branch by selling the program out of the trunk of his car. He achieved huge marketing and sales success. Hughes found inspiration to work with the products after his experiences with his mother's health and subsequent death attributed unhealthy eating habits. In the late 1990s, the business opened facilities in India, Jamaica, and Iceland and launched a cosmetic line. Previously, it opened its doors in Chile, Greece, Korea, and Thailand.

Herbalife's community and global outreach include support of orphanages, individual and team athlete sponsorships like the Los Angeles Galaxy soccer team, service on medical advisory boards, grants to university biology and medical research programs and so much more. In 2005, the Casa Herbalife program started offering nutritious meals to children. It continues to support relief efforts when natural disasters strike around the world. Before entrepreneur Hughes passed away unexpectedly in 2000 at the age of 44, they also opened businesses in Panama, Ireland, Latvia, Bolivia, Costa Rica, Peru and Hungary. China's affiliates were also launched in 2005 under a new business model.

One of Herbalife's continually successful marketing tools is its testimony base. Conference presentations and the company website, along with distributor word-of-mouth, help to promote and educate people about the companies success stories. From all walks of life and all ages, users of the products have positive experiences with the company.The company encourages people to live healthy by employing a basic, nutritious diet and moderate exercise. Company experts offer advice on exercise and nutrition like specific exercise routines and targeted snacking between meals.

by: Jerry J Spangler, Jr

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