Here Is What SEO Can Do For Your Online Business

Here Is What SEO Can Do For Your Online Business

Let us start by getting to know what is SEO. It stands for Search Engine Optimization and what this term does is simply make the web pages of your website, more easily accessible by search engine spiders

A spider is a robot used by search engines, to check the relevance of millions of web pages, and sort them very quickly in the right order, depending on their alignment with the queries that visitors make to that website. Clearly, the more relevant the web page is to the query of the visitor, the higher ranking it gets by the search engines.

And this science or art of understanding how search engines identify web pages that are relevant to the query made by a visitor, and designing marketing strategies based on this, is called Search Engine Optimization.

Search engines are the most cost effective mechanism to acquire real and live business leads. More often than not, SEO delivers a better return on investment , than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions

The web pages are evaluated by the algorithms of the search engines, which determine their value and relevance. The algorithms, are the formulas used by the search engines, also called spiders or robots that crawl these pages for the search engine.

The algorithm that Google uses, is key in its highly comprehensive and developed technology, with a straightforward interface and a wide-ranging array of search tools to enable users to easily access a great variety of information online. Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for most of the world's cities, and easily surf the 3 billion plus web pages on the Internet.

And remember that the web search technology offered by Google is often the technology of choice for the world's leading portals and websites. It does benefit the advertisers with its unique advertising program that does not hamper the web surfing experience of its users, but still brings revenues to the advertisers.

Search for a particular keyword, and most of the search engines, return a list of pages in order of the number of times the keyword or phrase appears on the website. This clever choice of the keywords that visitors use to find information, produces a lot of traffic for your website, when it shows the content or information the visitor is looking for.

The other thing which is very important, is the number of back links your pages get. Votes as they are called too. The more votes your pages get, the more importance Google gives to the pages, and the higher rank they get as well. And all this, Google does without the intervention of humans, by simply using the inherent intelligence of the Internet and its resources, to determine the ranking and importance of any web page.

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