High Consumption Of Refrigerators Gradually Become The New Darling Sales Accounting For Nearly 45%

Single-door Refrigerator Is gradually becoming the "past" and has a multi-door refrigerators

are no longer a distant "She Xiang." Dongguan yesterday's tour

Home Appliances Chain stores understand that since this year, domestic refrigerators has been the collective evolutions sword to go high-end, under the fierce price competition gradually lower, so that high-end consumer products are becoming in the end. From shopping centers

Sell Data also showed that sales of high-end refrigerators accounted almost 45% to 50% more than the refrigerator door or consumer giants are entering the era.

End of the year the occasion, the store has the general offensive launched fierce battle the high-end market, arbitrage high-end home appliances or even predict the future consumption into the mainstream.

Product upgrades Feature updates to meet the consumer

Unconsciously, refrigerator market is quietly changing situation, has single-door refrigerator dominating the world body has been gradually restricted "at risk", whether domestic or foreign brand brand collective evolutions are going high-end sword. Once upon a time two-door foreign investment, 3 refrigerator once the crowd behind, to high net worth pocketed consumer eyeballs. Then follow the trend of domestic brands Sharu, first in appearance and structure on product innovation and introduction of larger, multi-temperature area with high-end refrigerators, and into the fresh-keeping technology, health, sterilization, freezing and so fast

Environmental protection Functions to meet the needs of the consumers.

Reporter visited the city chain stores have found that this high-end refrigerators have taken place in accounting for the new store prototype, "subversion", almost single-door refrigerator and words against the same field.

Million worth falling below On countless families, the high-end multi-door refrigerator earlier but was "unattainable" and She Xiang, but in domestic and foreign brands of strong-strong joint venture with the duel into, in order to advance market share, without exception, their lower social status, have below the million mark, and to surprise the market selling price a few thousand dollars, which gradually flying into the "homes of ordinary people."

Reporter from Suning Electric headquarters learned that from January to May this year, the high-end refrigerators in the refrigerator category accounting for about 45% were achieved, exceeding the industry average. Reporter from Dongguan

States United States Understand that high-end refrigerators take the volume and the growth momentum is very strong compared to last year, while spending time in different proportion in different, but every "51", "11" and other holidays, the sales proportion has been steadily up to 50%. Dongguan home appliance chain, said another 5,000 yuan to high-end refrigerators sold close to half the total, but from the actual data, the joint venture sales of the brand slightly larger, about Liu Cheng and down.

In this year's "11" period, without exception, the major refrigerator brands to high-end refrigerators are mainly playing. Suning side Dongguan forecast, with the end of every property market pick up and home heating, high-end refrigerators take the volume will likely further increase in its share or even expected to exceed 50%.

Market: high-end discount stores continue to prove safety

Dongguan GOME analysis, when the consumer's economic strength, more and more and more people pay attention to the quality of life, tend to feature integrated products to buy. Certain consumer spending power of households, are more willing to buy a special preservation, computer controlled functions such as large-capacity refrigerators.

"When Financial The crisis bottomed out, the economic situation to pick up the occasion of the anniversary we take great place Thanksgiving feast feedback. "Advertisement Promotion Department Manager, Dongguan, China Jun Hu introduced the United States, said in a 10-day event, the luxury ice wash naturally doing my part as the" key ", which none other flat rate of almost golden week, or even surpasses the successful recycling consumption of Golden Week and attracted extraordinarily popular, "then we will carry out activities related Session or Group buy."

Suning the Dongguan Washing machine

Section also soon enter the upgrade stage, this week the store will join Siemens, Haier, LG, Bosch, Meiling, Yung-Sheng refrigerator brands with more than 10 joint none other in an attempt to form a collective price of the "big dive." By then, two refrigerators and three refrigerators will fall below 999 yuan, 1,999 yuan, some of the open refrigerator expected the price to 4,999 yuan selling domestic brands across the board straight down from 300 to 800 yuan, joint venture brands are looked down upon the corresponding 200 to 700 yuan, and the other an additional gift.

by: gaga

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