For a lot of businesses, especially those who are well established and have been
able to conduct their business for many years without the assistance of an online presence, having or introducing a website can seem like a waste of time or resources on their part.
There can also be an attitude with business owners that because their competitors have a website, they must also have one but even then they may not realise the benefits and positive effects it has the potential to bring to them.
Generate Excitement
When real-world promotional information was the main form of advertising for a business its purpose was to generate excitement about the product. Now that this information has been all but eclipsed by the website of a company, this is often the very opportunity they need to promote their products and services in order to excite their customers and attract new custom.
Following the Times
More people now use the internet as a way of finding the services they need than use a telephone directory. As a result, any business who fails to have an online presence might be missed or forgotten by the very customers they are attempting to reach. Therefore, it makes more sense for businesses to invest in a strong web design than inclusion in traditional locally based advertising.
Levels the Playing Field
One of the most unfair elements about traditional methods of advertising was the grossly unfair principle that in order to see any level of success a business had to reach a wide number of potential customers but the financial outlay of the advertising required to reach the required number was out of range for all but the largest companies.
For example to advertise on a Saturday Evening on one of the major terrestrial channels can cost hundreds or thousands of pounds and is far too expensive for all but the largest companies. The gripe of the small business is that these companies have priced advertising so heavily that only they can afford it and the gap between small and large is wider and wider.
Online advertising when planned and executed effectively can actually assist in bridging this gap. As large corporations and small businesses alike occupy the same space the internet gives much more prominence to the advertising and promotional campaigns undertaken by smaller businesses than any other medium.
Caution
Experts in web design believe that although a website is an invaluable tool it is only as effective as the time which is taken to perfect it. The general rule among experts is that its better to have no website than one which doesnt portray the right image or does the business in question a disservice.
This is the very reason why so many businesses rely on the services of professional web design London businesses that can use their expertise and experience to design a website which attracts the right customers, targets the market, makes a good impression and showcases the business in question. LogicSpot is one such business who has gained a reputation for bespoke web design packages tailored specifically for the client in question.