Hit the target and give the information - Business broker market snapshot

Hit the target and give the information - Business broker market snapshot

For the past three years since the Global Financial Crisis (GFC) retail sales have been adversely effected , financial institution lending policies have been tightened and business marketing spend has been cut. Business owners have been challenged with the need to reduce expenses, maintain market share and increase gross margins whilst the fighting a diminishing market, the need hit the target in marketing and to not waits money on corporate brand building is crucial.

A look at the business for sale section of a weekend newspaper confirms the expenditure of considerable monies in a colourful corporate band building signage and graphics. There appears to be very little real information in the business for sale, business opportunities section of national newspapers instead advertisers rely on catchy headings such as "Dream Business" and un audited claims of super profits "Nets $350k" to lure potential business buyers .

So what is the alternative to newspaper ads? Website adds, they allow for a greater depth of information, links to relevant resources and are accessible 24/7.

Business buyer today wants information? Not headlines. An astute buyer and their representatives will make their own analyses on the business for sale being offered but will need greater detail of information such as:

Gross sales

Accountants audited profits

General location

Industry type

Stock at valuation

Plant & equipment value

Years established

Years owned by current owner

Trading days

Is it a franchise or non franchise

Property lease period m2

Property

Rent PCM

Reason for the sale

Staff numbers

Handover period offered

Written general summary of the business for sale

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