Home Appliance Chain Gome, Suning Crazy Leap Played Halo
Home Appliance Chain Gome, Suning Crazy Leap Played Halo
In 2005, China Home appliance chain Entered the retail industry's most crazy "Great Leap Forward," Time to complete
Listing Process after States United States
, Suning , Will not hesitate to raise the huge sums of money to pound the "enclosure" movement.
This year (2005) in the first half, Suning were in Wuhan, Nanning and Guangzhou, Shantou and other major cities in the 20 spot to open 65 stores and plans to continue intensive penetration in the second half, which had just landed a second-tier cities will further increase the number of stores 120. The States United States the "Happy Valley enclosure" also conducted the slightest ambiguity, in 2005, the national expansion of the U.S. goal of 130 new stores during the year.
This growth and, all other Appliance Retail Enterprise thrown far behind. In the home appliances
Retail This Industry Chain , The "Soviet Union" has become a real "superpower." Saying goes, one mountain can hardly contain tigers, expansion enclosure behind the war between the two superpowers have also entered this year, naturally, "Armageddon."
2005, the States United States Suning's nest in the heart of business district of Nanjing?? Xinjiekou?? Opened and a small two and Suning
Flagship store Less than 100 meters of the "Gemini"
Marketplace Of Suning's "core positions" to striking from both sides, and threatened to undermine the fundamental Suning.
Order to ensure the "dignity of the door," and more in the
Capital Market response to the country before the words against the United States, Suning full fight, an unprecedented result fierce bayonet fighting started in Nanjing. In this unprecedented "Armageddon", it was both wonderful intense
Plan Preparation and implementation process, called the war is a fascinating large. Can be said that the battle of "Soviet hegemony" forms of struggle into a "Corps-level" in a contest in the future, the battle between them would be on their nationwide
Operate Management, resource allocation and even long-term "war strategy" direct Competition.
However, this magnificent the war that hides behind an important turning point.
"Soviet" big fight Price war , Affecting the Five Star Paradise and other relatively weak links
Locks Persons as well as numerous other types of home appliance retailers, so that they have suffered great loss. Appliance retailers will be more unbearable, "Soviet hegemony," the impact of the collapse at the same time, the superpowers in the third game began to show the importance of forces in the short term the combined vertical and horizontal, in the long term The appliance retail
Integrate And will focus on further deepening of the "Soviet Union" is not necessarily the beneficiaries of this trend.
Same time, the "Soviet" in Nanjing, the Chinese home appliance retail giant battle, "Supplier squeeze" the ability to perform to the extreme. In the eyes of appliance manufacturers, chain operators have no control of the expansion exercise is clearly the beginning of a catastrophe, in the "Soviet Union" continues to shop shop has shifted the cost of bitter confrontation between suppliers but get filled pit "by Taiwan singing "
Game , Many home appliance manufacturers have smelled the breath of death. Then, the "Soviet hegemony" on the one hand to make home appliances manufacturing industry suffering from shock, while also accelerating the industry's reshuffle, it has a very strong
Brand And market position, the ability to Gome, Suning the retail industry oligopoly oligopoly on an equal footing is likely to generate.
Fact, Gome and Suning have encountered per unit area
Sell Turnover and profits continued to decline in sales of the problem, which shows on its expansion to bring a single shop
Operation Weak, it shows a single use price wars of weapons they brought a serious self-harm. This also makes the country the United States and Suning have to
Promotions Fees, slotting allowance, etc. "Other operating profit" has become the most important source of profits (in both the proportion of net profit exceeding 100%), so that they can to hurt the partially transferred to the vendors.
But such a practice is obviously an unstable value chain. An enterprise is difficult to "rule" the whole industry chain, not to mention this "rule" to ensure their profit margins if the same time, it reduces the industry's average profit margin, then this rule it more difficult long-term.
Gome and Suning for the two dominant Chinese home appliance retail industry, the "Battle of Nanking" has been to enable them to use its peak price war situation. In the price war that damage the environment, "nuclear weapons", the look is more "environmentally friendly" weapons, while reconciling conflicts within the industry to construct a more harmonious and more stable industrial chain, has become that they must consider.
Served and therefore no one can unify the dead, because the consumption of a protracted war without winners.
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