Home Appliance Chain Industry "big Fish Big Fish" Open Era - Home Appliance Chain,

, Fujian, home appliances supplier in discussions

, ranking the country

Home appliance chain Third and fourth of the Paradise and Dazhong Electronics cooperation. According to analysis, Fujian this year, two characteristics of household appliances market is the country home appliance chain enterprises have acquired regional appliance

Marketplace ; Particularly in the second half, the nation's home appliance chain enterprises co-operation between the events occur frequently.

This, industry analysis, present, incorporate regional appliance chain enterprises has been basically completed, next year's "big fish big fish" will open the era.

StatusFrequent mergers and acquisitions this year, co-

This year, Fujian's consumer electronics market is very tranquil, first in June of this year, the acquisition of Paradise itself of local enterprises in Fujian Tsann Kuen 3C; longer be in August, thought the text Xiamen acquired Yongle Electrical Appliances.

The national market as well. Earlier this year,

States United States Black Swan acquired Harbin Electric appliances; in April,

Five Star Acquired Qingdao Electrical ... ... December, China has acquired U.S. Changzhou Golden Sun Electric.

In addition, since the second half of this year, the national chain also strengthened cooperation between enterprises, first in September, Yongle and Gome, the joint purchase of 30 million, while in December it came to the cooperation of Yongle and Dazhong.

CausesMany stores at a loss

Currently there are 18 in Fuzhou

large stores, only an increase of 9 stores this year, but the market's capacity and not as their expansion and expansion of these chain stores sales continue to decline.

"Fuzhou, many stores are in a state of loss." 1 do not want to be named told reporters appliance supplier, a long time, they have been considered out of which 5 stores.

With Price war The escalation of regional chain overwhelmed, have been incorporated into the national chain bag. The national chain enterprises are willing to buy the regional chain by way of accelerated expansion.

"A city's business resources are limited." Fuzhou States United States person in charge, regional chains as small scale in the procurement of a disadvantage, therefore suppressed by a national chain, regional chain of stores in the lack of quality store.

Frequently between the appliance giant, with the aim to increase the procurement of the right to speak to the manufacturers to resources. One of anonymity said appliance suppliers, at present, manufacturers to the home appliance chain stores in the wholesale price is the same, but different rebate.

TrendPromotions Way to simplify Present, the regional chain of survival decreases, while the national chain's acquisition of the regional chain also has been completed, is a typical example of Fujian. This time, Yongle and Dazhong send a signal of cooperation, in 2006, the top four of the States United States

Suning , Yongle and Dazhong will be increasing cooperation between.

However, the interview, the reporter learned that the industry is not optimistic about the cooperation between them. "Cooperation is temporary, and cooperation is very fragile." Industry, as early as 2003, the Wing-lok, Tom Lee, medium and large and Yatai has carried out cooperation, but was soon broken.

"Appliance stores next year than this year between the acquisition will more than this year but will be great." Fuzhou State of the United States and head of that household appliances giant among the "big fish big fish" phenomenon will occur soon .

For ordinary people, the home appliance industry, these changes will give the people what impact the consumer? The industry believes that home appliance chain of promotions will be more simple.

"Actually manufacturers to maintain the market price at the balance, so which one can not have a great price advantage." Fuzhou, a home appliance supplier, said that with the integration between home appliance stores, individual stores will form part of the loyal customer base, so the price

Competition

Will be relegated to secondary status. Fuzhou State in charge of beauty people talk about the future, in the shopping environment, building and so much more efforts.

by:gaga

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