Hong Kong Electric Chain Status: Enterprise Of Many Different Characteristics

Hong Kong at the forefront of the world retail market

, with products popular vane's role in the trend, a higher degree of internationalization of its markets, the global number of new products on sale in Hong Kong simultaneously.

2009 at the end, Suning Electric convened media briefing, the official announced the acquisition of electrical appliances chain in Hong Kong ranked the top three in the laser company (CiticallRetail Management Ltd.), This is the second Gome After entering the Hong Kong market in 2003, has a large appliance chain enterprises in Mainland China will be extending to Hong Kong, China.

As an international free port and the shopping paradise, Hong Kong, attracting a large number of domestic and foreign tourists all year round tourism. As the price advantage of low tariffs, plus the formation of the RMB exchange Hong Kong dollars "Eight HKCC foyer until" shopping tourists visited Hong Kong as an important reason, many of them casting their eyes on the consumer Electronic Products. Statistics, the traditional home appliances, communications, consumer electronics, camera equipment and other products according to the Hong Kong Electrical capacity of about 250 billion market, with Beijing, Shanghai and Guangzhou cities in the Mainland core level line roughly equal; the same time, in the retail world the forefront of the market, with the role of product trends vane, its high level of international market, the global number of new products on sale in Hong Kong simultaneously.

Present, Hong Kong Fortress, Broadway, Gome, Chung Yuen, and Suning acquired by the laser and a number of electrical appliances chain.

Fortress: Sell Network and more emphasis on brand building

Fortress was founded in 1975, formerly known as Hong Kong Electric power use for the promotion of electricity a payment center, and marketing of essential electrical appliances. In 1986, Fortress acquired by Hutchison Whampoa Limited. In 1990, Fortress as Hutchison's AS Watson Group. In 1985, through 22 sales outlets, Fortress Hong Kong's largest electronics and home appliances retailer. At present, the Fortress in Hong Kong, a total of 55 stores (including the "Fortress World", "Fortress" and "Fortress Digital "), Is the largest chain store in Hong Kong.

Brand management Fortress in Hong Kong, the rapid development of the field of electrical chain played a crucial role. In 1985, Fortress has been putting its own brand products, which, Fortress brand Air conditioning And the development in the refrigerator. In 1996, the Fortress to open the first "Fortress World", first introduced in Hong Kong one-stop diverse consumer electronics retail concept, a clear division of areas in the shop, selling a wide array of products. To meet the diverse needs of consumers, in 2003, "New Fortress" the official birth of the concept, Fortress all of its stores in Hong Kong re-classified as "Fortress World", "Fortress" and "Digital Fortress" .

2004, the Fortress launched a new brand idea?? "New Light on Life", which, after this operation Fortress in brand development and proposed changes in patterns of new requirements, namely, "through each store, Let the fashion to achieve the ideal of living in today. " On this basis, in 2009, Fortress will launch a new brand idea?? "Imagination is power", and more creative brand and agencies, for the Fortress into the more creative, let the brand become more professional, young .

Fortress of relevant staff had commented: "Fortress has been active in establishing the brand image of the times, to provide consumers with innovative shopping experience."

Broadway: a long history, the development of sound

Broadway (Broadway Photo Supply Limited) was founded in 1949, after 60 years of development, has become the most complete product sales, the highest concentration of electrical appliances chain stores in Hong Kong is one of the main sales Video Products, home appliances, communication products, photographic equipment and personal computers. Currently, 37 Broadway stores in Hong Kong, the number of chain stores after Fortress.

Broadway with "consumer protection, 10 days replacement" policy, while its "computerized reservations goods Service "Deal with a comprehensive computerized inventory and shipping goods to stay.

by: gaga

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