Hong Kong's Implementation Of Digital Tv Gb Strategy With The Parties To Seize The Opportunities

8 13, known as "occupied the leading position of domestic digital TV industry" in

Tsinghua own brand of digital television with the side that landed in Hong Kong. The first listing of digital TV products with the parties to B55DH, B56H, B71H, B72H series, which B55DH digital television body machine series is more fully satisfied about the implementation of the Hong Kong Chinese terrestrial digital TV transmission standard (referred to as GB) requirements. This shows that digital television to rely on the same side the advantage of its own brand to "DesigninChina" The strategy has opened the prelude of overseas distribution, but also means big opportunities for the international digital television, the same party have to grab opportunities.

Services on Hong Kong's digital terrestrial television transmission standard selected, has been the focus of domestic TV makers. In June, the dust has settled, the Hong Kong finalized "DMB-TH China Digital Television Terrestrial Broadcasting Transmission System Standards", to the mainland areas of concern about digital TV brings good business opportunities. But not to two months, with the side by virtue of digital television transmitters within the system, set-top boxes and flat-panel television terminal equipment, powerful resource integration capability, to bring self-research and development of digital television products first to visit the Hong Kong market, indeed show the "proximity come on, "the industry today. Under the scheme, Hong Kong will start on August 1 transmission standard for digital terrestrial television services during the year to achieve 50% coverage expected by the end of next year, expanding to 75%. At present, there were about 2.1 million to 220 million households, more than many families have a TV, but as the national standard implementation of digital TV in Hong Kong is a huge market potential.

Early as six years ago, with the side on invested heavily involved in the development of digital terrestrial transmission standard, the standard eventually be absorbed in August 2006 as national standards. Focus on the development of standards, with the party to commence firing from the front-end equipment to the terminal receiving equipment, to the full range of content services, product development and integration. As the only company currently has a complete industrial chain of digital television manufacturers, with the side to Hong Kong as the bridgehead to expand overseas, not only exhibited the same side in the digital TV Accumulate, the advantage of maturity, but also for its own brand Tongfang the direction of international development has laid a solid foundation. Assistant to the President

Company, Limited, General Manager Consumer Electronics Division Lianghai said: "The same side of the high-tech products with independent intellectual property rights listed in Hong Kong, not only hope to gain admission to the international market through the door of Hong Kong, more hope through from the 'MADEIN CHINA' to 'DESIGN INCHINA' change, to achieve domestic TV manufacturers to the independently developed from the bottom of the manufacturing industry across the high-end chain, improve return on capital of national brands and international competitiveness. with the side to to the Chinese market, including the status of the Hong Kong market its own brand based on the international market and have common goals and strategic direction of the international brand launch product strategy, marketing strategies, pricing strategies, and even the depth of the capital level of all-round cooperation with Tsinghua side will open a new road of internationalization of Chinese enterprises. "

by: gaga

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