Hotel Customer Rewards Programs

Hotel Customer Rewards Programs

Hotel Customer Rewards Programs

Those people who travel a lot for business or pleasure need to make a hotel reservation for their destination. The choice of hotel would depend on the purpose and duration of their trip. These frequent travelers are expected to take refuge in their preferred hotels, and would likely be members of these hotels' rewards programs.

Hotel rewards programs are the hospitality business's action to gain consumer loyalty. By having their own rewards program, hotels can cultivate repeat and loyal clients by giving them access to special privileges offered only to reward members. Every hotel chain has its own set of rewards programs with distinctive point systems and unique perks.

From high class hotel chains to local budget inns, all offer their exclusive rewards program that frequently relies on a point system reference. Accumulated points can be exchanged for a complimentary stay at the hotel or swapped with frequent flier miles. Hotels can also provide complimentary newspapers, meals, and drinks in exchange for reward points.

More often than not, these hotels also have their own airline affiliates that offer special deals within customer reward programs. In special cases, hotels even credit points for people who purchase at selected gas stations, drugstores, and supermarkets, all of which are also associated with the hotel company.

The customer rewards received by loyalty program members enable these people to save money. Since they no longer have to pay for the items and services included in the packages, they have more money to spend on their trip. Those who might be interested in receiving these benefits can easily call the hotel hotline or visit the website to register and become a full member. In other cases, one might need to stay in the hotel at least once to be able to qualify for a spot on the program.

When checking in, a loyalty program participant must remember to state his or her customer rewards membership number for the transaction to be credited to the rewards account. Upon pulling up the file, the hotel concierge would tally the total points and inform the client the ways in which he or she might want to use them. Usually, the rewards available to the member are proportional in quality to the number of stays he or she has made at the hotel.

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