Household Appliances In The Market To Create A Bright Spot In Differentiation - Solar Water Heater,

Beginning of this year, with the

Beginning of this year, with the

Appliances to the countryside

Policy into the second year, more and more enterprises into the countryside with wind policy, the implementation of the market's intensive search for product sales and operating quality improved rapidly. Similarly, household electrical appliance enterprises compete on rural development of rural areas from product development

Sell

Network, based on the logistic system, and work fast to differentiate marketing and promotional activities such as transfers.

Author notes that as early as the second half of 2009, some companies combined their product features and capabilities to implement rural markets in the region and introduce differentiated and diversified marketing tools, a strong impetus to the status of the rural market consolidation. Observers noted that the next household electrical appliance enterprises around the rural market will be a new round of the battle, and marketing of the contest will be the biggest hot spots.

Changhong

: Barter marketing

Take Shaanxi apple, jujube Henan, Shandong, garlic, can be exchanged

Refrigerator

, Air conditioning, color TV. In ancient times this morning there's barter model, in the current market has once again been a number of rural enterprises to use household appliances, to give a new connotation.

Recently, Changhong Meiling together for many farmers in Yan'an in Shaanxi Province launched a "home appliances to the countryside to barter" marketing activities, farmers will not only Apple to sell a good price, but also in the purchase of Changhong TV , Meiling refrigerator to enjoy state subsidies, too.

I understand that, in addition to Chang, some home appliances dealer sales of products in order to stimulate the countryside, but also launched the oranges for home appliances, and Chinese cabbage for solar energy and other activities. Marketing experts believe that the form of barter, not only to some of the characteristics of crops in rural areas a better price, but also quick to seize the company's products allow rural families. The most critical is that in the process, also addressed concerns of rural poor product sales and other issues, so that corporate brand in-depth farmer.

Tongji sun: Marketing training session

Appliance distributors in rural areas with low prevalence of the quality of personnel, product knowledge and little understanding of marketing are not familiar with such issues as selling points for business products, the main advantage of the implementation of marketing activities are not in place, directly affecting businesses and consumers communication.

For this situation, bringing home appliances starts, the sun will be for the national distributor of Tongji, organized training sessions up to 1,200 field, directly in-depth to every county, every township invited jointly dealer product knowledge, after sales

Service

, Marketing theory, theory of knowledge and means to promote learning, while also organized a large scale after the training field sales activities, associated theory and practice, both for dealers to learn the knowledge, broadening the cognitive side, but also through on-site sales, confidence and recognition incentives.

This training session, adopt its way of strengthening the cohesion of enterprises in rural dealers, through training to enhance the level of business and, ultimately, the sale of enterprises in the rural market, train high-quality team, is the so-called "Brothers do not mistake firewood Workers. " As more and more organized training sessions for rural enterprises, rural household electrical appliances will work together to upgrade the level of overall marketing.

Galanz

: Temple Fair Marketing

Rural consumer appliances also shows "at both ends of irregular" situation. The one hand, the consumption in rural areas will focus on some major temple fairs and the Spring Festival and other major outbreaks of the time; the other day to day purchasing power in rural areas are dispersed, there is no law.

View of this situation, several years ago, Galanz will integrate its many products, the country launched the "Caravan to the countryside" activities, specifically to participate in some rural temple festivals, fairs and other major consumer holidays launched rich and comprehensive product range, and with the gift promotions, price concessions and other forms, fully grasp the rural consumers "about face, comparisons between" character, a strong stimulus to the enterprises in the rural market, the volume scale.

by: gaga

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