Household Electrical Appliance Enterprises Compete For 40 Billion Export Bottlenecks Encountered The

"Global financial tsunami hit, China

"Global financial tsunami hit, China

Home Appliances

Export enterprises face 'bottleneck', expand domestic demand to become essential for their survival. "November 10, 2008, Skyworth Group Vice President Yang Dongwen told reporters. Day, 12 companies participated in the domestic home appliances to the countryside television tender, the bidding has become more home appliances to the countryside to participate in a business. Experts predict With the expansion of home appliances to the countryside projects, the project will boost domestic demand in China 40 billion yuan in rural areas.

In fact, the company's enthusiasm not only in quantity, but also in products and bid prices. Auction products for the first time

LCD TV

, And 19-inch strap electronic LCD TV price is only 999 yuan, the lowest price for the size; 26-inch LCD TV Skyworth lowest bid for the 1980 yuan. This city appliance stores sold the same size LCD TV cheap for about 1,000 yuan.

Strap Electronics official said yesterday that to make such a low price, is to quickly forced open the rural market, so that

Flat Panel TV

Soon replace the traditional CRT TV. Yang Dongwen said that the current enthusiasm of enterprises are very high, efforts are very tender, have said that the project will actively cooperate with the home appliances to the countryside.

Ministry of Finance and the Ministry of Commerce last month formally issued a "program of promotion of home appliances to the countryside," from the original implementation of the provinces of Shandong, Henan, Sichuan expanded to 14 provinces (including Qingdao, Dalian, two separate cities), the next Township of products in the original

TV

,

Mobile

,

Refrigerator

(Cabinet) on the basis of increased

Washing machine

, Subsidies to farmers a percentage of sales was 13%. Yesterday, the Ministry of Finance has issued a document officially allocated funds in 2008 to subsidize home appliances to the countryside to support the household appliances to the countryside project.

According to preliminary statistics, China's home appliance association, home appliances to the countryside during the pilot (in December 2007 to September 2008), 167 million rural people, the total sales of 40 billion yuan. The expanded range can cover 392 million rural residents, accounting for 53.19% of rural residents, and to extend to 4 years, demand for consumer electronics devices and services will exceed 40 billion yuan annually. Appliance manufacturers expressed their support of this "significant positive" on the domestic appliance sales business will play a significant role.

"Appliances to the countryside policies on household electrical appliance enterprises and farmers are good. Appliance enterprises can take advantage of the wide open countryside of rural household appliances market."

TCL

Multimedia Vice President Lu Li told reporters yesterday, "We are following up this project, hoping to use the Spring Festival this season, promoting a number of products for the rural market."

Yang Dongwen then more home appliances industries from home appliances to the countryside interpretation of the project: "In TV terms, rural areas now are basically the traditional CRT TV, for that, we will promote the traditional CRT TV the Lord, but also appropriate join the flat-panel TV product, enable farmers to consumers more choice. home appliances to the countryside to promote the popularity of the rural market and upgrade appliances. "

2008 11 10, for bringing home appliances products, low prices and quality problems, companies have responded. Lu Li said that bringing home appliances products meet national standards. Enterprises in the countryside home appliances sales items are indeed small profit, but will not lose money.

In addition, Yang Dongwen also stressed that due to product mix and pricing has great advantages, the state-owned brand in home appliances to the countryside projects, and more advantage of state-owned brand should root out this market. At present, foreign investment yet in home appliances to the countryside live auction.

It is understood that the government will invite experts to bid on the TV to "evaluation", but also through the publicity period, the final bidding company announced. Home appliances to the countryside in the past, bidding, even the value of an enterprise product performance and service capabilities.

by: gaga

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