Household Electrical Appliance Enterprises: Generally Down Adjust To Grab Market Share Profit - Gree

Recently, household electrical appliance enterprises have released first quarter 2009 earnings

. Showed a profit, due to international

Financial

Impact of the crisis, Changhong, TCL, Midea, Haier household appliances business profitability decline in different degrees. But with the

SHARP

, Hitachi and other Japanese enterprises in the profit level dropped drastically different companies huge losses, the domestic home appliance enterprises in the profit decline is the normal performance of the industry downturn of the times. Contact months ago released the 2008 Annual Report of view, this time in the industry, domestic appliances business in general adjustment. Since last year,

Olympics

Will stimulate business opportunities and home appliances to the countryside policies were implemented, many appliance companies to complete the upgrades, and take the opportunity to significantly reduce inventories. Securities analysts generally agreed that, due to demand for the domestic appliance market rigidity persists, home appliance industry in the second and third quarter is expected to usher in growth.

General decline in revenue profits

4 months a year late, only appliance company focused on gold new release schedule, is their year to the shareholders first quarter earnings release revenue situation of the time, household appliances press the focus is "main", "net profit "" New "and several key words.

This year, although the international financial crisis, companies generally release first quarter earnings to later time than in the past few days, but in time before entering in May, including

Hisense

, Changhong, Konka, TCL, Midea, Gree, etc., domestic appliance company, have announced the first-quarter earnings this year.

Overall, household electrical appliance enterprises in the first quarter earnings highlights the "down" word: TCL Group's first quarter operating income of 7.723 billion yuan, of which

Sell

Income of 7.569 billion yuan, down 13.80%; Changhong unaudited first quarterly filing, operating income was 6.056 billion yuan, 7.105 billion yuan over the previous period's revenues decreased by 14.8%; the US's first quarter operating income 8.824 billion yuan, down 29.44 percent; Qingdao Haier first quarter operating income of 6.801 billion yuan, decreased by 17% over last year; Gree first quarter operating income of 9.0 billion, down 16%. Down by the main business impact, filing shows, home appliances business profits generally declined signs.

Around the world, household appliances, due to the international financial crisis, the global home appliances industry, widespread sales slow down the signs of a sharp revenue, of which, subject to the international financial crisis is most critical to Japanese companies. In the domestic home appliances enterprises have issued earnings call, recently, Sharp, Hitachi and so one after another to make hundreds of billions of yen in losses expected: April 27, Sharp earnings news, to March 2010 fiscal year ending total profit may be 30 billion yen (about 31 million U.S. dollars), 125.8 billion yen net loss; Hitachi recently released filing shows the economic uncertainty, Hitachi area is expected to total fiscal 2008 net loss of 7,000 billion yen. "Compared with Japanese home appliance companies, domestic

TV

Enterprises in the profit decline is a normal state of the market downturn to adjust, the decrease is also within the scope of normal. "Galaxy Securities analyst Zhu Lijun told reporters household appliances.

Adjustment efforts to reduce inventory

Although the decline in earnings this year's theme of the first quarter, but the company reported earnings, we find that many domestic companies are using this period, the use of home appliances to the countryside policy, to greatly reduce their inventory .

Inventory to reduce the phenomenon of policy implementation in the home appliances to the countryside after the more obvious, after the end of the first quarter of this year, Konka's stock is 2.26 billion yuan, 2.574 billion yuan for the beginning stocks, reduced 314 million yuan; TCL Group's stock from the beginning of 4.554 billion yuan to 3.7 billion yuan to reduce significantly reduce the 854 million yuan; Hisense Electric's stock decreased from 1.193 billion yuan to 720 million yuan; Changhong Electric's stock has reduced slightly, from 6.008 billion yuan to reduce the 5.939 billion yuan.

Air conditioning

The stocks and sectors has been increasing attention.

by: gaga

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