Household Electrical Appliance Industry Adjust Development Trend Analysis

In the situation of home appliance market downturn

, small household electrical appliances industry is natural also affected, lacking high-speed growth as two years before, but the small household electrical appliances enterprises through the measures of adjustment of product structure, enhance the added value of products in the high-end transformation, and take a variety of effective market pull measures, rational use of electronic business channels, so that they can maintained the whole small household electrical appliance industry is better than the household electrical appliance industry trend momentum of development.

Industry: the overall situation is better than the industry trend

The statistical data shows, the first three quarters of this year, small household electrical appliance industry overall market size has 2% to 5% small glide, in the first two months of small household electrical appliances listing corporation published three quarterly reports can also be seen business revenue and net profit year-on-year growth rate all glide somewhat, have not the high-speed growth trend as two years before.

Anhui Hefei city holds "2012 fifth emblem electric elite development annual meeting" disclosed that due to the international and domestic economic situation, this year China's household electrical appliance industry encountered the most serious one year in recent ten years. Industry experts predict, adjustment will be the thematic of home appliance industry in 2013, moderate adjustment of home appliance industry is expected to usher in a "spring".

Anhui Province Information Appliance Industry Association chairman Xia Chuanyou say, in the joint action of domestic demand stimulus effect decline, continued downturn in the real estate market and the international economic environment leads to export suffocate, since this year, China's household electrical appliance industry development has been suffer the most complex and the most severe test in nearly 10 years. In the first three quarters, the main economic indicators as home appliance industry gross value of industrial output, industrial sales output value and export delivery value growth rate were to fall, "Appliance" sales volume glides generally, the refrigerator, air conditioning and washing machine recorded a decrease of more than 10%.

Insiders said, seen from the present situation of home appliance industry development, there are still many uncertain factors in future inside period of time. The policy of "home appliances to the countryside" "new-for-old" stimulating domestic demand, stimulating consumption is gradually end effect, so, in the next step, the home appliance industry should pay more attention to product quality, maintain the benign competition, guide consumers to upgrade in consumptive concept.

"Next year the economic situation is overall to good, the income of urban and rural residents increased and accelerating urbanization process and other favorable factors are being accumulated in home appliance industry." Xia Chuanyou, Zhang Chun are expected, next year will be adjust year of China's household electrical appliance industry. Product structure, scale of production, speed of development and marketing mode will made the appropriate adjustment, so the home appliance industry is expected to usher in a "spring".

by: xiaosu

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