How A Domain Name Can Make Or Break Your Business - Top 6 Tips

The correct domain name can be the difference between success and failure for your business

. Thus, you must be careful when choosing a domain for your business. It is very important to start with the correct domain because, once you start your business and customers begin recognizing your name, it gets difficult to change the domain later on.

A great way to find a domain name for your business is to use the Google AdWords Keyword Tool. All you have to do is type in words relevant to your business, and the application comes up with a list of keywords. Another useful tool is Google Keyword. You should take your time when selecting the keywords because you will have a long-term association with the keywords. Once you have the list of keywords, you go to Google and run a search on each of those keywords to find out how popularly searched they are.

Here are some tips that will help you get a good domain name:

1. If you have decided on the theme and content of your website, you can come up with a possible list of domain names on your own by brainstorming.

2. If you feel that all the good (short and easy to remember) domains are taken, you can buy domains from an auction website. Buying a previously owned domain comes with its share of pros and cons. The good thing is that the domain will already have some traffic, and the down side is that buying a domain from an auction site turns out to be more expensive than registering a new domain.

3. Try to get the .com extension if possible. Otherwise, get .net, .biz or.org as these extensions are easier to remember than others are.

4. Before you buy a domain name, make sure that it is not registered or trademarked by another company, as using a trademarked domain name can get you into legal trouble.

5. If you have a local business, try to incorporate the name of that place in your domain.

6. Don't invent words of your own because they are difficult to remember and require big marketing budgets to be made popular. It is okay for big corporations to do so but small businesses should steer clear of this.

The keywords you use will determine the traffic your website gets, and that in turn will decide the fate of your business. Thus, selecting the correct domain name is crucial for a business.

by: Melissa Smich

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