How An Email Marketing Campaign Can Help Your Business

Digital marketing is far more useful than just for e-commerce business models

. Whether its a local business or a multinational brand, the lead generation of an online presence and the potential for affiliate marketing is something that should never be discounted. Of course, there's much more to online marketing than simply putting your website online; one of the most effective is via email marketing:

Email Marketing Campaigns explained

Email marketing is very similar to direct advertising in that rather than placing advertisements to attract people to your business, you actively contact them. Depending on your resources this can range from a personalised, active engagement with each customer or a more standardised email circular. Its a form that has grown massively over the past two decades; today, nearly every company runs some form of email marketing, even if its just to existing customers or a standard company newsletter.

There are four central benefits to email marketing campaigns.

One, it's much much cheaper than direct mail advertising. An email costs next to nothing to send and can easily be sent out to hundreds if not thousands of people simultaneously. Even better, they can be colourful, contain photos, even flash animations, all at relatively little cost (though you should take care not to go overboard and create a garish, complicated mess of a marketing message) in comparison to print.

Two, it's a form of permission based marketing; generally speaking, people sign up to your newsletters or email campaigns and so to some extent they're already aware of your service and have some interest. An effective email containing a promotion or convincing copy can be effective in converting that interest into a sale. Even without an instant conversion, as long as what you're sending them is of interest you'll still be building customer engagement with your brand and keeping a small step ahead of the competition in visibility.

Three, unlike direct mail it can provide an instant link to your brand's website - and if your business has an online commerce section, it can even link to an instant sale. Many companies use their newsletters to showcase limited offers or even to send out promotional codes and other benefits to their subscribers.

Fourth - and finally - it provides an effective means of judging how effective your marketing campaign is. Software exists that can help you track all aspects of an email marketing campaign, from the number of 'bounces' (mail rejected by users), what kind of 'bounce' took place (reader or junk-filters), how long people viewed your messages and which embedded links gained the most attention.

by: Isabella Thomas

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