How Bad Order Taking Detracts From Sales

The art of order taking is a refined one that has been finely tuned over the years to be honed to represent the ideal conversion demographic

. The best order taking services truly do deliver profits time and time again. However, they are contrasted by poor order taking services that dont deliver as anticipated. So how can bad order taking actually play detriment to your sales numbers? Learn about some key points, and use it to educate yourself, so you can avoid ever hiring an inadequate service for your order taking campaign.

Poorly Trained Reps

Poorly trained reps are at the heart of bad order taking services. Thats because some companies dont spend enough time training their staff or hire staff members that are inexperienced. Untrained staff members, inexperienced reps or shoddy training practices easily culminate into a less than advantageous order taking campaign.

Low Up-Sells

One of the key profit drivers of an order taking campaign is the up-selling process. Since most companies are trying to sell numerous products to callers, and since those products are generally interrelated, up-sells are a key part of the profit metric. With bad order takers, up-sells will rarely occur, and profits that could have been easily realized are quickly lost with a badly managed campaign.

No Cross-Sells

Cross-sells are also a key profit generator. They enable the reps to offer a deal on a related product line or service that the prequalified customer may be interested in. They have a high closing ratio, and serve to generate substantial revenue. But with a poor quality order taking service, cross-sells are rare and are often overlooked, too.

Reduced Word of Mouth

When customers have a positive experience with a company, they are apt to tell several people they know and confide in about it. This viral word of mouth is priceless, and is marketing that simply cannot be bought for any amount of money. But with poor order taking services, customers will be hesitant to recommend family members or friends, based upon their bad experience.

Negative Caller Experience

A negative caller experience does more than just detract from word of mouth. A customer who becomes irate over their experience and who is dissatisfied is likely to tell ten times as many people as a happy customer will. Negative caller experiences cause you to lose a lot more profit in the form of other customers that you could have won over simply by appeasing a customer that called in who was ready to place an order.

by: stone ferguson

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