How Branded Merchandise Can Enhance Your Business

Branded merchandise covers a wide range of products

, from daily office supplies to unique personal gifts. With such an endless list of products, it is not a surprise that so many companies utilise merchandise as part of their marketing campaigns. With the economy recovering after the recession, it is more important now than ever before that your customers and clients see your brand.

In an increasingly competitive business world, it is vital that your branded merchandise is distinctive and useful to your customers. Some examples include, mugs, pens, bags, USBs etc, which are popular as cost effective giveaway items at conferences or trade shows. Most items are often kept and used for a long time, acting as a miniature billboard, thereby maximizing exposure to your brand. Executive gifts, such as a personalised pen, will have a big impact on clients or even your employees. These usually serve as a loyalty gesture or to reward those who have been an asset to your business.

The important point to be remembered is that your branded merchandise should be of good quality, which will reflect well on your business. Good quality products, however, do not have to be expensive. A well selected, inexpensive gift can prove to be an effective marketing tool. For example, personalised calendars have the ability to serve as an ongoing reminder of your brand for a whole year.

They are a relatively low cost item to produce and in the long term, your investment will help maximize sales and generally improve your marketing strategy.

Memorability can be improved by tying the branded merchandise in with a key aspect of your brand. Being creative and quirky can go a long way and convey the message that your company is different. A great example is a USB flash drives, which can be custom made in any shape and size you want. Customers will not fail to remember your logo whilst playing with a quirky USB. If your company is in the banking industry, then why not design a flash drive in the shape of a credit card? This will undoubtedly stand out from the crowd and ultimately serve as something memorable.

Corporate clothing is a great way to project your brand image effectively. The expression first impressions last is very relevant to customers and clients when you select your style of corporate clothing. Your employees should present an organised and professional image of your company and choosing the right kind of style will allow you to brand your company in a way no other marketing tool can.

Also when thinking about ideas for your brand identity, you want to choose products that are highly visible to the market. Popular choices are umbrellas; large, practical and durable, they can feature your brand logo with the potential of exposure to the wider public, e.g. imagine a commuter carrying an umbrella along a busy city route. Branded merchandise can work wonders for your company image, no other marketing method can achieve this level of exposure for the relatively small investment involved.

by: Neil Smith

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