How Can Social Bookmarking Do For Your Business

Social bookmarking is one of the easiest ways to promote your business online without having to spend money on advertising

. Yes, it may take a little bit of your time but it can be well worth your efforts particularly if you are a small business owner with a limited advertising budget.

Social bookmarking is one of the top techniques that you can use to promote your website and build more traffic. If you're not involved, it's time to get with the program!

The first thing to do is visit a few of the top social bookmarking sites: Digg, del.ici.ous, Furl, and Yahoo, just for example. You can do a Google search for these to find them if you've never been there before.

Then, sign up for a free account with each of these. When signing up for an account, you will have the opportunity to select buttons that you can add to the end of each of your blog posts. This will allow readers of your blog to "Digg" your post over at the Digg social bookmarking site.

When someone clicks on your Digg button, it will bring them to the Digg site, where they would login with their account username and password. The blog post or article would then appear as a URL, and the person who clicked "Digg" will have the opportunity to post a comment about your post.

This can do nothing but good things for your website. If everyone gives your post a Digg, think of all the links in Digg you will have pointing back to your site. This will certainly increase your traffic when someone goes onto Digg looking for a post on a topic that interests them.

This is where I initially went wrong in my social bookmarking efforts. You don't want to stop after just joining these social bookmarking sites and leaving a button on your blog posts for everyone else to find and click. You want to get actively involved in the social bookmarking process by becoming an active member of these sites.

What I mean by being "active" is that you want to visit these sites, and find topics of interest to you, or topics that relate to your online business. Once you find other posts on your topic of interest, then you have the opportunity to bookmark, or "favourite" those posts, and add a comment.

Doing this can really increase your traffic, as evidenced by my own increasing website stats just by doing this one thing alone. If you "favourite" other people's sites and they "favourite" your site and you each comment on other's posts, then you will soon have a network of links pointing back to your site.

Social bookmarking is a relatively new, yet exciting marketing and awareness phenomena. From just a sprinkling of a few web sites years ago, the fad, or bandwagon has spread like wildfire among web users, companies and retailers. Social bookmarking is one of the best techniques one can use to promote your website and increase the flow of traffic. If you're not yet involved, it's about time to get started with the program.

by: John Gilliam

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