How Can Your Minisite Design Complement Your Online Marketing

A minisite is a small version of a full website and so has earned such a name

. It is a one page website committed to promotion of a limited number of products (often a single product). For better and engaging appeal, minisite is decorated with in-brief but catchy content, animated introduction and narration about the products and services on offer. In addition to these, attention is given to other important details like still image schemes and choice of overall color palette.

The purpose of minisite making is no different from that of a full-size website building. Having an online presence is an integral part of internet marketing. It needs an inevitable mention in this regard that internet or online marketing is an encompassing concept that includes but is not limited to listing in the search engines, reviews posting, forum commenting, blog writing apart from other well-known aspects like article writing and posting, directory submission, social bookmarking etc.

Ministe - A Perfect Complement for Online Marketing

A minisite design finely complements your other online marketing efforts by focusing on your product information instead of elaborating on company"s portfolio, technical details and range of services. Unlike the traditional websites, a minisite puts more focus on direct sale approach by presenting a good design layout that can give an immersive experience to the Click & Buy brigade. Improved minisite design integrates several features which is a big miss on other internet marketing toolkits. You can incorporate PDF files, interactive audio-video inputs and other such great features that will keep your target audience hooked to your site.

minisite template

The rise of minisite design can be traced back to mid 1990 when internet marketing started receiving recognition and reputation. Since then, the marketing brains have been using this tool as a part of their promotional strategy that can target not only the local customers but also the global community equally and efficiently. There is no limitation to product types that can be marketed through a minisite. In short, it serves the same purpose but in a more cost-effective and compact way. However, if you have a large product portfolio, it is better to promote your offers through a regular website, a minisite will not fit your goal in such cases.

There is a good number of ways to enhance the look and feel of your minisite design. Try out all or at least most of them and watch the magical increase in the number of your marginal audience:

Use a large catchy headline with other small sub-headlines

Consider adding an attractive graphic header

Feel the pulse of readers concerns and provide solutions accordingly

Include different direct marketing techniques like social proof, users testimonials, guarantees etc.

Integrate more call-to-action images

An ecover or any virtual product package adds to perceived value of your brand name and product you are offering.

by: amit25

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