How Choosing The Wrong Telemarketing Company Can Hurt Your Business

Making a bad choice with your marketing strategies can seriously hurt your business

. More so if you made that error by choosing the wrongtelemarketing service providerto represent your company to yourb2b sales lead.

Its understandable that having agood, directlead generation campaign will help to increase the amount ofquality sales leadsgenerated by your marketing team. This is why a lot of business owners, especially those in thebusiness to businesssector, are considering the option of hiringb2b telemarketersfor their campaigns. However, a lot of these companies end up being burned on their firsttelemarketing service providerexperience, and its often because of their own fault. They quickly assume that any agent that claims to havetelemarketingexperience will fit their needs. Also, instead of looking for quality service providers, they seek out the cheapesttelemarketing firmsthey can find, thinking that they dont want to spend so much when they are only trying out the service. They also think that by choosing cheap, if ever they dont like the service, they can easily end the campaign and it wouldnt cost them too much.

Being that this will be the first time they will trybusiness to business telemarketingfor their company, its understandable that they are squeamish about spending a lot. However, these cheap, overly-eager telemarketers can actually cause more harm for your business. They are often unprofessional, lack proper training, uninformed about propertelemarketingpractices (such as the proper time to call, how to use voicemails, and when to follow-up). Think about it this way, when you hand over your business list to these people, there is a large chance that they will all decline your offer; they could be forced into abusiness appointmentwith your sales people which is actually a waste of everyones time; or worse, your company could be reported to authorities for impropertelemarketingpractices. Your malignedbusiness sales leadscould also post offensive and negative comments about your business on various social media sites. Yourbusiness sales leadsand all types of customers in general will measure your companys authenticity and reliability based on the first communication you initiate with them. Imagine the stigma that would leave on the name your company.Telemarketingin itself may have a bad reputation, but businesses labeled astelemarketingoffenders are even more vilified. You would have no other choice but to rebrand all over again!

All these harmful effects could have been easily avoided by doing proper research to make sure that only certified,professional business to business telemarketershandle all your cold calling processes. In fact, the longer you take to choose yourtelemarketing representative, the better choices you will have. Its not about the cheapest, or even who can set up the entiretelemarketing campaignthe fastest. The important thing is to hire or outsource to the mostreliable b2b telemarketing service providerin your industry. Even if its a bit more costly that most, at least you can be assured that the integrity of your company name, the welfare of yourbusiness leads, and the security of your business are all in good hands.

by: Belinda Summers

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