How Companies Can Expand Lighting Marginal Benefit
"Marginal efficiency" as a concept in economics
, many of our lighting business may feel strange, they usually know nothing less than the benefits of enterprise products, purchase cost and selling price minus the production costs of enterprise management, the resulting difference is the basic premium benefits. In fact the "marginal" benefits that the white in the value-added benefits on this basis, is the enlarged and more efficient. It can be generally understood that an enterprise for the pursuit of maximum profits, repeated expansion of production, each investment will generate benefits and the benefits of previous investments have a difference between, the difference is marginal benefit. If the marginal benefit a growing trend, then the benefits of their investment than a big one, the investment is successful.
Lighting industry in the current increasingly competitive under the forms between supply and demand more and more saturated, the product homogenization, the gradual strengthening of differentiation, many companies are complaining more and more difficult to make money. In my opinion, this is bound to the law of development the industry, lighting industry development also in the decade, although the industry is still immature and should be improved, but 10 proved that the development process of the coming year, the industry certainly from large-scale development to brand development, and this is the only way. This is a painful process, which is a process to grow, and this is a "Shuffle" and the Ebb Tide in the process ... ... the lighting business, many companies products are all very similar, cost more and become more transparent of the same class, or a product formed by the same profit values are similar, how to break through this time enterprises, in what manner to maximize the value of profits? This is the key to the development of enterprises.
Broaden the marginal benefit, that it simply is how the existing business based on the profit from them. This requires from two to realize, first, technical innovation, improving product technology content and added value; second, brand building, with strong brand effect and increasing market access to maximize product effectiveness. Technological innovation, is to make their products better than in some other similar products, the formation of patent or unique technical characteristics. As master of the energy saving dimmer lights, such as those springing up to claim energy-saving lamp manufacturer what pure rare earth three primary colors, 60-80% energy than normal incandescent lamps and other concepts, but has played Master dimmer "than more energy saving lamps, energy saving lamp with adjustable light" propaganda concept. We all know, tunable optical technology should not be difficult for the incandescent, Er Shi Dimmable energy saving lamps do, yet few domestic energy-saving lamp manufacturer can do, and dimming master can do, The tunable optical technology not only effect the adjustment of light there was a clear advantage, and indeed it can be more energy efficient than energy-saving lamps. Naturally, because of its unique and patented technology innovation, energy saving lamps in the thriving area it can achieve, and then won the broad marginal benefit.
For brand building, I think most of the lighting business, or lack of awareness, even if there are ideas to brand building, but it has mostly remained at the superficial, unilateral, they are far from a system of brand-building development plan. Even worse, they brand development planning is not only the number of verbal acts or extensive mode of operation, they have no depth. Brand building is a very systematic project, it is not necessary for packaging the product brand positioning, promotional strategies, but also require the co-channel terminal building, also need to improve the internal management of enterprises, enterprises need in all aspects of brand building match. Of course, brand building is not just spending money to do advertising, make a little shout to trouble it, he needs a lot of capital investment needed transformation of internal structure. As long as the formation of a good brand, can be more natural to expand the depth of market channels to sell more products, so as to realize the brand's marginal benefit. Compared to Philips, Osram, NVC, Op and other well-known lighting brands of similar products, well-known brands certainly less known than other lighting products you on a high proportion, this is the brand or brand the formation of marginal benefit.
See other people selling price of similar products is higher than the price of their products, but other people instead of selling better, you do not need eye syndrome-like jealousy, others can be mingled such a brand is not in vain, and also spent a lot of energy and investment, a lot of scientific development planning and promotion of brand building was achieved. In the lighting industry, many well-known brands is looking for other companies in certain products OEM, but as long as the paste well-known trademark brands of similar products than it can process the company on behalf of its OEM products more expensive to sell, sell better, this is an indisputable fact, I believe we can have a very clear understanding.
Marginal benefit of such a word describing the importance of enterprise development: "Capital of the brand, project investment and operation, always impossible to escape the law of diminishing marginal utility, money will become increasingly Nanzhuan. If the formation of a brand on is natural to eat up style intake to the endless, the marginal benefit; and technical innovation as a marginal benefit brought by a wider, you can continue to increase because of technological progress is the progressive layers, and no marginal ... ... "
In summary, we find that the enterprises are to achieve greater development, in addition to improving their internal construction, the more the need to strengthen independent innovation and brand building and development. Technological innovation is a market-based, while the market is again determined by the consumer, only market-based, to meet the needs and aspirations of consumers the starting point of the innovations that are most important. Technological innovation and brand building are the company to achieve the scale of the development of a foundation, enterprises are also a prerequisite for development by leaps and bounds in the current lighting industry more competitive environment, in order to make their products sell better To make your own business can be more substantial development, only technological innovation and brand development and construction, plan ahead, get rid of a thousand miles away can be decisive, stand lighting industry in Britain!
How Companies Can Expand Lighting Marginal Benefit
By: sisi
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