How Digital Public Relations Can Be Good For Your Business
What is digital public relations? Like traditional public relations
, the idea is to communicate positive messages to the public while at the same time minimising any negative comments. With the right company you should be able to establish yourself on the internet, whether you are a new business or a company looking to increase its presence on the internet.
When people think of public relations or see it in the news it is often because something has gone wrong. This is what is often referred to as crisis PR in which the representative does what they can to limit the damage of a bad story. However, this is an extreme example and in some cases it is possible to turn a negative into a positive.
For example, someone on a social media site may post a disparaging comment and then follow it up with an inaccurate rumour they had heard. They will often be surprised when a representative comes online to correct them. The trick is to pick the right moment as doing this too often may be seen as overly defensive.
Social media is a great opportunity for businesses to promote themselves but you should be careful. As such you or whoever runs the account for your business will represent you, so you should either have a code of conduct or be very careful when making posts. While it is important to be positive, you should not flood the network with adverts. On the other hand, having a go at your rivals may be tempting but will not reflect well on you.
Another thing to bear in mind is SEO otherwise known as search engine optimisation. This basically involves using keywords in blogs, articles and social media posts to get you higher in the search engine results. This is not to be confused with pay per click where people pay to use certain keywords.
A good digital public relations company should be able to guide you in how to post SEO enhanced articles that will direct more traffic to your website and promote your business. In some cases they may be able to write the articles for you. Other methods include demonstration or promotional videos that can be uploaded on video upload sites.
You can usually find a digital public relations company in your local area. If possible you should meet them in a neutral location such as a local coffee house. Ask what kind of promotion they would do for your company and the kind of fees they charge for services like article writing. With the right approach, you should find the right digital public relations company for you.