This is a common question I hear since I use Twitter myself and also since I provide Internet business and social media consulting through my website. Twitter can be used by business and it seems that as the word gets around, more and more people are trying to jump on the bandwagon.
Let me just say this about the current companies trying to use Twitter for their business: at least 90% are doing it wrong!
I am so tired of being spammed and scammed on Twitter that some days I don't even want to search for new people to follow or bother looking at profiles of users I have not already pre-scanned. Since Twitter seems to be the "hot new thing", businesses everywhere are trying to jump on board and they are failing dramatically.
If you want to use Twitter for business, you need to be sincere. If your account is not going to be real, operated by a live person and contain useful information, then you're wasting your time even making an account. Let's go one more step back and say that you need to determine whether or not your business even needs a Twitter account.
Are the type of demographic you're trying to market to even going to be using Twitter? If not, then it's a waste of time. If you're using Twitter as a platform to peddle your crap, spam your website links and URLs or boast to Twitterverse how wonderful your company is, then you're doing it wrong.
Not only will Twitter not be successful for you but the failing efforts will most likely backfire and end up earning your company a bad reputation on the Internet rather than a good one. Don't bother with Twitter if you're not going to learn to do it correctly.
Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles and the author of How to Earn a Living Writing for the Internet as well as two poetry ant
Bringing targeted followers to your twitter account and turning them in the cash paying customers is a problem of the past.