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How Does PPC Marketing Work?

Affiliate marketing promises people the moon, no boss and unlimited income are what draw most into it

. However the promises can turn upside down and you can have no money and no job in a hurry if you don't have the proper knowledge in how everything works. First, there are two ways of getting traffic online organic ( through search engines like Google) and second is through advertisement whether it's pay or free. When your relying on organic traffic or free traffic all you have to do is write original and search engine optimized content on whatever your niche may be and traffic will come slowly but surely. The advertising method consists of two things right now either doing PPC which costs money or you can do some bum marketing by posting ads in places like Oodle and posting on forums to get traffic. The bum marketing or free method of advertising your site doesn't yield great results especially in today's world. However PPC marketing is a little more of a sure thing, you only have to pay when people click through to your website. How PPC Marketing Works: Sign-up for a Google AdWords account or Chitika just to name a few popular choices available to you for companies to use to post ads. Find Keywords that match your content and are getting lots of searches. Use Google Keyword Tool or Keyword Spy; just to name a few options. Write an attention grabbing advertisement this is a process that you should look at very carefully. If your ads don't get clicked on often Google doesn't show your ad on the first page anymore. Make the landing page for the advertisement very appealing and make it easy to navigate. If your sending them to a pre-sell page make sure you give them proper direction as to what you want them to do on the page people like that. Monitor your account like a hawk. If your operating on a tight budget you have to be weary because you never know when or in what quantity people will click your ad. and it's extremely easy to rack up the bill fast with AdWords and Chitika.

How Does PPC Marketing Work?

By: Al.O.
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