How Ecommerce Can Help Your Business

In terms of online trends, eCommerce is one that is here to stay especially when

you consider the costs and benefits of incorporating eCommerce into your new or existing business structure. Although incorporating eCommerce into your business may seem complex, the core business strategies and theories remain intact. For instance, you must be prepared to offer unsurpassed customer service and support your business with technology which is up-to-date and exceeds your customers many expectations.

The first thing you must do is to ensure that your website is created such that it is fast enough to satisfy all users. Just because broadband is now widely available, do not make the mistake of thinking that all customers will have such technology available to them in fact, most users will still be using dial-up to access your site. This being said, you must ensure that your site is able to load in under ten seconds, regardless of that technology your user employs to access it.

How can I ensure that my website is fast?

The recommended page size should be 70KB and under. Keeping your website under 70KB is a surefire way to ensure that your page will load quickly, regardless of the technology being used by your end-user.

Avoid using flash animations on your page. Flash is becoming quite commonplace in recent web design. And although there are certain entertainment aspects that may be appealing to the user, the fact remains that they have the potential to significantly slow down your site and even annoy a user when waiting for the flash animations to load. Remember, your site is being used for business, and not entertainment purposes. If you do insist on having flash animations on your page, just ensure that they are not a part of your transaction pages. Flash has a tendency to, in addition to being slow, produce errors and pop-ups when a new version of the software is available not something you want to have happen when a potential customer is in the middle of purchasing some of your merchandise.

Is there anything else I can do to make my eCommerce site successful?

Ensure that there is a high resolution image of your product(s). Providing a potential customer with a high quality image of the product (or products) you a selling is also something that cannot be overlooked. Remember, you are asking those who visit your site to purchase your product merely based on the information you provide online. Giving your customers the option to see a high-quality image that can be enlarged and viewed from different angles will most definitely enhance your ability to close an online sale.

Make the payment process as painless as possible. Although it is important to ensure your site is secure in compiling customer information, do your best to only ask questions that are absolutely necessary in order to avoid souring your customer on the process of shopping on your site. If you make the process simple and quick, your customers are sure to return.

by: Patrick Perkins

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