How Internet Creates Demand for Reputation Management

How Internet Creates Demand for Reputation Management

Poor service cannot be covered up anymore by reputed brands. With the coming of the Internet, users can always share their experience with the customer service department of a brand. That is where online reputation management services come in. The reputation management services team will have to be vigilant and prepared to deal with negative press on the online networking channels. The Internet acts like a unifying medium that brings consumers from all parts of the world on a single platform. There is nothing exclusive, thanks to online media. Users are no more in the dark about what kind of user experience different brands are providing across the globe. When they find that they are not being treated in the same way, they complain about it through online networks. That is where reputation management teams step in.

Let us explain this model with a humble example. The patients at a doctor's clinic would never be able to know how the same doctor is treating them individually. It may be that the doctor is bad about certain diseases and good in other diagnosis. The patients can never find it out unless they pool their thoughts together. Similarly, a plumber in the local area may be doing a bad job on all households. Since these households never come together on a common platform, no one can call the plumber's bluff. The same happened with brands. Users never knew how the customer service is for individual cases till the Internet came along. With the Internet, they can discuss their experiences freely. A bad after-sale service reported in Ohio can find its match from a New York consumer. Brands can no longer keep their consumers exclusive and isolated. The Internet has made reputation management a must for every brand.

There is another way in which the Internet makes reputation management services necessary. The Internet is a treasure-trove of information. Any user can find out whatever they want about different brands and services. They know what the competitors are doing and how they are treating their consumers. Any slip from the brand of their choice and they are quick to leap to the fact that the rivals are doing better. Informed users will surely go on to post material on such findings. Online reputation management will have to bend over backwards to fight such charges. They have to argue with authentic information and often rely on statistics and hard-core data. In a world where the right to information is almost a global fundamental right, no brand can afford to take chances.

Just like the Internet creates a new market for reputation management, it also provides the tools to fight bad press. Most online reputation management teams make use of Web 2.0 tools to combat attempts to tarnish brand reputation. The social media networks, directories, online press releases and reciprocal linking, among others, provide reputation management service teams with the necessary firepower. At the end of the day, your efforts must be directed at making use of progress rather than hoping that it will stall.

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