How Monitoring Social Media Profiles Can Be Beneficial For Your Business

Social Media is obligatory, because each brand will have a digital presence on the

internet irrespective of whether it enters Social Media Marketing or not. If you will not write about your company, someone else will. Either you participate in Social Media and present your perspective or let your competitors or customers do it for you. Hence one doesnt have much of a choice. Social Media Marketing protects ones reputation and redefines ones online image.

Social Media Marketing is incomplete without Social Media Monitoring. It helps to identify customer care problems and quality control. One should track ones company name, product name, names of competitors, industry keywords, the taglines and recent marketing efforts like special promotion on festivals. Monitoring Social Media benefits businesses, big or small, in a big way. It showcases every aspect of conversations about the brand without any manipulations. In the huge web network, it is easy to get lost in the immense noise of the internet unless you have a strong Social Media network which is being monitored continuously at all times.

Implementation of Social Media Monitoring

Due to the unimaginable size of the internet, it is impossible to keep a track of traffic on Social Media profiles especially for large firms. There are several Monitoring softwares or tools available in the market that helps the client to track the presence of the company in Social media. These tools do a complete analysis of the brand like who is talking about it? Are they positive or negative about your company? Who is the influencer in the Social Media? These tools assign a sentiment to a post negative or positive, automatically. It finds out the maximum searched keywords and taglines, to check the success of online marketing campaigns. Some of these social media monitoring tools are mentioned below:

Google Alerts.

Twitter Advanced Search.

Icerocket.

Addict-o-matic.

Boardtracker.

Twazzup.

Social Mention.

HootSuite.

Seesmic.

Tweetdeck.

Scoutlabs.

Radian6.

Advantages of Social Media Monitoring

Social Media Monitoring analyzes Consumer preferences, sentiments and intentions. It helps to identify emerging trends which can be later validated using traditional research. The advantages of Social Media Monitoring are listed below:

It is important because it alerts the Company immediately when people are saying good or bad things about it and they can take actions accordingly.

It helps the company to quickly respond to all customer service queries by collaborating and exchanging information flawlessly with the technical experts and members of the support team. Thus it helps boost the customer base of the company.

The company can easily detect who is talking about their product and join the conversation to bring more credibility to their brand and target the genuine customers.

The company can monitor the changes happening in the market so that they can evaluate what the market actually needs and create it before the competitors.

It helps the company to easily identify people in need of their product which is beneficial for the customer as well as the company.

Just like any outreach or marketing program, Social Media Monitoring helps to identify not only where you can find your current customers but also potential customers and therefore what medium is best for your company to engage these customers.

Social media provides bigger and faster information than any other channel ever before. Hence monitoring it enables the brand to see if their content and approach is resonating with their target audience.

Monitoring provides answers to questions like what type of conversation the customer base is having? Is the sentiment leaning towards positive or negative side? Thus it helps the brand to measure its efforts and to act quickly and efficiently for their present and future market.

Monitoring the response of customers leads to improved service and product. Quickly responding to customer queries gives you a better position in the market.

It helps the companies to evaluate their performance against their competitors and the industry as a whole. It measures the growth of the company on Social Media and whether the efforts of the company are producing desirable results or not.

Monitoring social media also helps to track the activities of the competitors. You can find what they are doing and follow them accordingly.

When you can gain so much from simply monitoring, and that too by using online tools, why wait! Begin Social Media Monitoring and make your business a profitable one.

by: SocialPuneet

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