How On Page Optimization Is Done For Business Websites
How On Page Optimization Is Done For Business Websites
Web search engines are designed to search or access information on the World Wide Web and FTP servers. Any information you search in these engines are found in the form of web pages, images, information etc. Search engines are run by software with their own databases. Google, Yahoo and Bing are popular search engines.
Search engine optimization (SEO) is a process whereby any web page is promoted to make it visible on top ranks of any search engine. To make this happen, the guidelines and rules for different search engines are followed during and after designing websites.
The basic facts one must keep in mind during on page optimization for a business websites are as follows:
1. Business websites should not incorporate more flash or animation. Content on the page must be properly managed or optimized. H1 tag must be used once to highlight the major keyword you prefer. H2 tags follow H1 tags and are generally used twice or thrice for targeting other keywords.
2. ALT images can also be used to highlight keywords which if used strategically also enhance beauty of the websites.
3. Domain name URL of the website must be chosen carefully so as to reflect targeted keyword. The inner pages URLs must also incorporate targeted keywords or name of the products or services. This gives an edge to your website.
4. Meta title should be written carefully to include major keywords. Further, Meta title must differ from page to page as per keywords targeted on different pages. Meta titles of 60-70 letters are regarded as ideal.
5. Meta description should reflect a brief summary of your website in approximately 150-170 letters. It should also incorporate Meta Title also. This description is visible with web pages once any searched keyword matches with that of yours.
6. Content on the pages of your website should be optimized in a way so that major keywords cover 7 per cent and minor keywords cover 3-4 per cent of the whole page content.
7. Every page on the website must be interlinked properly and as per specific needs.
8. HTML site map must be on the website. This also eases visitors' efforts in going through the whole website. XML site map helps search engines' crawlers to properly analyze your website.
9. The website must be submitted in Web Master Tool and checked properly for any crawling error in the website.
10. Google analytic track code must be integrated on every page of the website.
As above mentioned facts are rules or parameters for on page optimization of websites, it is indispensable to follow them during search engine optimization of your business website.