How Small Business Answering Services Can Help Your Company

Some people arent aware that phone answer services do a lot more than just answer the phone for a company

. Most of these centers offer a full menu of services and options that their clients can use to generate new customers, manage a crisis and, of course, make sure no calls are being missed and all messages are being seen.

Companies that do direct response advertising and sales be it online or through any traditional media run much more smoothly when phone orders are processed by a professional call center. Phone agents in small business answering services are trained on how to represent their clients, they speak clearly and courteously, and they know how to strategically upsell by suggesting other products the caller might want or need.

Depending on the size of a direct marketing campaign, many companies couldnt handle all the calls in-house even if they had enough staff. Additionally, most companies dont want to spend time training phone receptionists. All they want is to sell their products, and phone answer services help them do it.

Its been shown that the majority of callers when phoning a company wont leave a message, if they even have the opportunity. By using a call answering service, the company is assured that its callers will be greeted in a specific manner by a live voice. Callers consider this good customer service particularly when the voice on the other end is always polite and helpful.

When a caller is looking for more information or to have a question answered, small business answering services can supply them with what they need. New customers are many times created simply because they feel they were treated very good by the company during an encounter.

In times of crisis for a company or organization, phone answer services can be the link between the entity and the public. Phones could be ringing off the hook, and these calls need to be answered, not shoved over to voice mail. The type of crisis could be a product recall, a fire at a company facility that creates a panic in nearby residents, an accidental death caused by one of the companys products, or any other catastrophe. Call centers quickly answer the phones and relay messages to the right people in these cases.

Phone agents also can be prepped on what to say to a caller during a crisis and what not to say. This is all very important, because a company in crisis will likely have a disaster plan in place, and a big part of it is what type of information to release publicly and what to keep within the company to avoid making matters worse. Phone answer services follow their clients guidelines to the letter.

To sum up, small business answering services not only answer calls and take messages, but they can help build a customer base, sell products and services and assist during a disaster. These are just a few of the reasons their popularity continues to grow.

by: Mary J. Emmer

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