How Sms Marketing Has Impacted The Business World

Curiosity is inherent in human being's therefore this world had never been stagnant and developments have always been the part of this world

. In every era, human beings have been striving to invent or create something new to make their life better and more comfortable. One invention that totally transformed this world and way of life is information technology. Life without computers, internet and other devices seems almost impossible now. One such invention which has so deeply permeated into our lives is mobile phones. Now, things have gone so far that absence of mobile almost left the life paralyzed.

How is that possible that a most important aspect of this world, business and trade, is not affected by mobile technology. Technology, on the onset, was considered a luxury or sort of unnecessary for businesses. Mammoth enterprises would incorporate it and for small enterprises it was like "pie on the sky". With the passage of time, things have now gone to an extent that being absent from virtual world is tantamount to decimation of business. This article will highlight how mobile technology has impacted business in many ways.

Text messaging:

This feature of mobile phones, SMS, has made the business dynamic quite chaotic. SMS is the briefed form of short messaging services. By using this option, a written message with 160 characters can be sent to another mobile. Reliance of enterprises on text messages have extensively been increased with the option of send free text online.

How enterprises can benefit with SMS:

Text messages have made the communication within and outside the organization extremely feasible. Especially the option sending SMS online in bulk. By using this option, a manager can send the messages to all the employees on just one go.

One thing which has made the text messages sort of indispensable for business is SMS marketing. It is specifically a blessing for small business or emerging business. Organizations in the initial stages struggle with their cash flows; thus setting aside huge amount of cash for marketing activities is not easy. SMS marketing has made marketing extremely cost effective for budding enterprises.

Before the advent of SMS marketing; big organizations with endless funds would nub the small business in the bed. They would spend lots of resources on costly Television and print media ads and new business would never be able to gain currency. This trend has been changed with the use of SMS for marketing purposes.

In a nutshell, running business without using technology in general and mobile phones and SMS in particular is considered outdated. Many big businesses with no need of saving money are resorting to such marketing tactics to ensure their present in virtual world.

by: John Nisar

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