How The Florida Governor's Race Revealed How to Rent Houses Faster for More Money

How The Florida Governor's Race Revealed How to Rent Houses Faster for More Money

We had a contentious, nasty battle to see who was going to govern Paradise this year and like most Floridians, I had trouble figuring out who to vote for. Race went down to the wire and when the tally was done we had a winner, but almost as many folks favored (or at least voted for) the losing candidate.

I listened to the commercials and debates and media commentary on Him and Her and as each bucket of mud was thrown, I tried to discover how much was real valid muck and how much merely the mock.

Then on the day before I voted, I forced myself to make a decision and then an amazing thing happened. I was able to immediately dismiss all the bad said about the candidate I had chosen.

Psychologists call this mental effect "consistency." Once a person makes a decision, they will then start to find ways to support the decision, rather than fairly evaluating all of the new information they have dished up on the issue.

Consider it sort of a scholarly way of saying "you never get a second chance to make another first impression."

I flashed back to some of the scientific material we had discovered when doing the research on how to rent houses faster and some of the techniques we developed and tested in how to talk to a prospective tenant when they are first inquiring about a house we have to rent.

If you are a landlord, or any kind of sales person for that matter, you are familiar with the prospect asking you questions until they get an answer that eliminates the product you are trying to sell them.

If you had only known what they wanted to begin with, possible you could have provided it. Certainly if you have two or three houses to rent, one may be better for them than the one they called on.

So many people looking for a rental, however, ask questions until that particular house is eliminated and then make another call. And do the same things over and over, call after call.

We came up with and tested an idea, which finally became the technique we call "Confusion to Consistency" to deal with this kind of prospective renter.

Basically the technique strives to redirect the initial conversation to more neutral topics to begin with, to gain some agreement on less important matters and then moves on to more specific issues.

I discovered this information in research for the book 911 for Landlords, have used the technique in renting houses faster for more money and less stress. But what I thought was really powerful is that while I have seen the technique work effectively, it works on even on the guy who wrote the book.

It's not something sinister making people do things they do not want to do. It simply clears some road blocks so you can help the prospective tenant figure out what is really important objectively and then let them know if you have it or not. Over several prospects it will save them time and direct them to much more perfect accommodations. And you will lose fewer clients to what may not be as good accommodations.

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