How The New Facebook Changes Affect App Developers

Although Facebook has hundreds of millions of users and spectacular levels of engagement

, it is driven by a single, unique goal to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives. The worlds largest social network will take a giant leap toward accomplishing that goal by implementing new changes. These new changes favor the developers when it comes to Facebooks platform policies and enabling users to discover new applications. There are several new areas included that helps app developers to allow their users to stream updates from within applications.

What are the changes?

The new changes include the news feed, timeline and the ticker. Withnews feedonly new updates will be allowed, while said updates will nonetheless have to pass the EdgeRank meter. And like the newsfeed, entries on thetimelinewill also have to be among the most engaging from a certain time period in order to appear in the timeline, but if it does appear it will live on for, theoretically at least, an eternity.Tickeris another new feature in which a live feed of user activity from across the Web is displayed in the upper right hand corner of a persons Facebook homepage. This is an area that all third-party app developers need to pay close attention to, as it could become an important tool in driving new user acquisition.

The Impact on your Analytics

With these changes, there are more events that need to be tracked overall, and this is one of the major impacts that these new changes will have for developers. Users will now have access to a large list of choices, instead of just liking an event or activity. Tracking the different events will be important for developers to understand what has the maximum uptick and what contributes most extensively to moving the user acquisition needle.

Organic acquisition becomes a noteworthy contributor to new DAUs on the whole, along with paid installs. Developers need to start paying attention to keyengagement metricsonce again. Also, gaining an evident understanding of which events are most contributing to their K-Factor will be critical. There are new analytics tools that will allow developers to see analytics for all the Open Graph activity published by their app, helping them optimize their apps Graph Rank based on this information.

WhenFacebook analyticsis complimented with more advanced level of analysis, it can produce terrific results.

by: Gladeyas

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