How The Online Business Tracking Draws The Map For The Future Actions
The only way to try to fix the situation and to get the lost traffic back is to use
the online business tracking, or actually the information, which it gives to the marketer. The facts are useful, not the guesswork. Every marketer has a full range of online business tracking tools, which he can choose from.
1. The Online Business Tracking, What Is Needed?
The basic actions, which are needed are the code on the article, for instance, and the tool, which measures, what happens to the link, which points back to the website. Now the tool sees, what is the start and the end of the visitor journey, plus what he does in between.
For instance Google Analytics utilizes five parameters, which describe the visitor behaviour. These are the source, the medium, the term, the content and the campaign.
The source tells the website, where the click happened, the medium the type of the link, i.e. email, article, social post etc., the term means the keyword, which was used in the anchor text or which the visitor searched, the content means the ad version, which was presented and the campaign to which campaign the ad was included.
This information gives a great picture about the route, which the visitor used from the first place to the landing page. When the data is collected from the big group of the visitors, it gives a useful information for the future actions.
2. Why The Online Business Tracking Is Important?
The answer is clear. A marketer has to know, what happens after he has launched some marketing material. Otherwise it is impossible to set working targets and to stear the marketing. The guesswork does not help, the online business must be based on the facts.
3. What The Online Business Tracking Data Can Tell?
For instance Google Analytics includes a lot of information, which can be used for the planning. By analyzing it carefully, a marketer can see a lot of details. For example, if he uses AdSense ads on the pages, he can see, how differently each keyword brings the income. Or how big differences there are between the amount of the traffic from the article directories or the social sites. Many marketers are astonished, what really happened and how wrong they were. Think this as a planning tool for the future.
4. The Idea To Track The Campaigns.
Many online business marketers run campaigns, which include several mediums and several contents, like articles, emails, social media posts, PPC, blog posts etc. We speak actually about a huge investment, which mainly includes human work, which is the most valuable we each can give.
Think about the situation, when a marketer does not know, how each of the ad units, or ad groups, brought the traffic and how this traffic behaved and created results? How a heck he can plan the next campaign? The target is NOT to repeat the same errors, but to get rid of the parts, which do not work.
by: Juhani Tontti
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