How To Add New Images To An Old Trade Show Booth

How To Add New Images To An Old Trade Show Booth

Without a doubt, trade shows can be an exceptional venue for marketing your company and its products. Every aspect of your exhibit can be customized to express your message. Inevitably, though, your marketing needs will change over time, and your trade show booth must be able to adapt to the evolution of your company and your brand.

Weighing Your Options

Because booths come in a wide variety of styles, you first need to determine whether and how you can modify yours. Many trade show booths are Velcro lined, which makes renewing your company's image a straightforward process. Other exhibits utilize materials like fabric, cardboard, or plastic for the presentation of customized content. The creation and installation of new materials may be somewhat more complex and varied when dealing with these styles.

When it comes time to update the images on your exhibit, it is possible that your particular style may prove to be more of a challenge than an asset. If you find that the difficulty, cost, or complexity of updating the look of your exhibit is prohibitive, it may be time to investigate improvements in technology, such as pop-up displays.

Updating Velcro-Lined Trade Show Booths

If your display is covered in Velcro, then adding new images should be easy. There are, however, some common pitfalls. The first concern is obtaining compatible mounting strips to attach your new media. Given a bit of luck, you may be able to find similar Velcro at an office supply store relatively inexpensively. Although you can sometimes do it yourself, the most reliable and easiest way to obtain compatible materials is to contact the manufacturer of your trade show booths.

Whereas some presentational materials, such as pamphlets and brochures, can be printed in-house, your best option for producing new images is to hire a printing company that meets your needs. Since you will need to affix Velcro strips to your new images, it is critical that they be printed on an appropriate material. Working with a printing company will ensure that the final product of your marketing efforts is strong and polished as it must be for optimal presentation.

Adding Images To Other Types Of Booths

Using an exhibit that boasts more permanent displays can reflect positively on your business. A permanently customized display can appear more favorably to customers than one designed for frequent modification and maintained by a non-professional. Committing to maintaining your company's image by using a display lined in a less easily modified surface such as plastic, cardboard, or fabric presents a polished image of your company that many clients will find favorable. However, when the time invariably comes to update your company's image, the process can be more difficult.

Once you have designed your new graphics, you will most likely need to contact the manufacturer of your trade show booths to order a new cover or new panels. Before doing so, it is wise to practice disassembling and reassembling your display as is to ensure that you are able to easily replace your outdated materials when new ones arrive. If this proves difficult, it may be time to invest in a more modern exhibit.

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