How To Automate A Reward Program In Your Magento Store
Customer acquisition and increasing the repeat customer count are the most crucial and challenging task
. To please a customer in the first purchase and make the customer to transact again from your store in his free will, it is necessary to incorporate a brilliant marketing strategy like customer reward program. Allowing the merchants to earn reward points for certain activities like referral/ invite friends will motivate the customers to participate actively and return to the store for future purchase.Important Factors to Consider while implementing A Reward Program
The reward program should be loyal, only you can incentivize the customer to return to your store.
The reward program should develop a positive reinforcement in the minds of the customer
Quick redeem option / Redeem facility as per customer choice
Give the customers an incentive on various activities other than purchase.
Provide customers a clear insight on how the reward program works
Start a Reward Program in your Store and generate repeat business
Set up a reward program whenever a new customer sign up in the store
Let the customer earn points for referring friends to the store
Generate reward points for customers when subscribe for newsletter
Give the customer a bonus point when the referrals sign up in the store/ purchases from the store.
Set up reward points for customers when they invite friends to the store
Set up reward points for customer when the referral makes a second purchase.
Allow customers to redeem the reward points once the specified number of points reaches.
Create a reward program for participating in a poll conducted on the store
Earn reward points posting review about the products available in the store
Share the points with friends
Set Up an Automated Reward System in the Magento Store
The idea of accumulating enough points to redeem always impresses the customers and motivates to transact more from the store. This will prevent customers from switching to the competitors store. The Magento store owners can easily integrate a reward program from the readily available extensions like Referral Reward Points: http://www.apptha.com/category/extension/Magento/ReferralRewardPoints This Magento extension which comes with all utile features that is necessary for enforcing a reward program like the aforementioned.
The advantage of using a ready to use extension for the store is the easy back-end features. It enables the store owners to apply reward program for activities they like-to in just few clicks. Installation and configuration hardly takes minutes and since such extension comes with well documented wizards, the process becomes a cake-walk.
To become a happening store and keep repeat customers for your store, adopt an effective reward program to the store. Because, only a good reward program can stimulate your customers to return back to your and meantime attract new customers. Giving the right reward programs will help you upsell and drive incremental revenue for the store.
by: christev