How To Become A Trusted Website For Trustrank And Search Engine Consideration

Search engines on the web have been using TrustRank algorithm for determining relevant search results

. Apart from counting the number of links that point to a website - as is followed by the original PageRank algorithm, TrustRank also considers authority of the concerned website. TrustRank was intended to fight web spam in the search results and hence proposed a technique to semi-automatically separate reputable, good pages from spam. The method involved selection of a small set of seed pages to be evaluated by an expert. After manually identifying the reputable seed pages, they effectively used the link structure of the web to find out other likely good pages.

Although not suggested in official terms, most professional search engine optimizers are sure that major search engines including Google use this very concept to improve the quality of their search results. In fact, it is not just that you have as many links as possible; your website also needs links from the right kind of websites. It is also imperative that search engines trust your site.

The following steps would help search engines identify that you have a trusted website

1. Link to seed sites or to websites linked from seed sites

Search engine owners mark certain sites as trustworthy and are termed as Seed sites. The TrustRank of your website will get a positive effect if there is a link from such a seed site (eg:IBM, APPLE).

Alternatively, if you could link to a site that is linked to a seed site, it would still work out well to get you a good

TrustRank

Imagine that a seed site links to site-X, which links to site-Y and furthermore, site-Y links to your website. Even then, your website is bound to gain trust.

2. Have an old domain name

An old domain with fewer ownership changes and having been online for several years, brings better results, as it sends positive signals of serious web activities and reduces the chances of it being used for spamming purposes. Ensure that it was not used by spammers in the past.

3. Have links between related websites

Link your website to other related websites and make efforts to have other related websites point links to your site.

4. Avoid links to spam websites

Make it a point to never risk with links to dubious quality websites or to known spammers. If you do so, search engines would no more support you.

5. Social networks could get you many links

With increased mention of your website and with more votes for your bookmarks on social media networks, there are better chances of your site gaining trustworthiness and of being tagged as high quality.

6. Have good content for your site

A website having many pages of excellent content about a special topic would get better

TrustRank. and authority.

It is easier to get high rankings if search engines start trusting your website.

by: fergal jones

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