Single Opt-ins And Double Opt-ins In List Building And What Should You Do

The economic recession has also thrown open several opportunities in the form of online businesses

. They had come into existence in a big way some years ago, but nowadays the crying need of many business owners selling products and services over the internet is list building.

Unless you have a potential list up and running on a continuous basis, you cannot expect your sales to go on an overdrive. Money making from your online business could remain a distant dream and elude you as both quality and quantity of the members in the list have a direct bearing on your online business success.

There are several theories and strategies put forward by online marketing gurus, but you can't follow all of them. In these tough times when both the business owner operating on the internet and the customer is cash strapped, you cannot spend too much money to build your list. Primarily, your aim would be to find the best possible way at an affordable cost.

Getting an email database for marketing can be a valuable and effective tool for your website. You must have a targeted list of customers ready that have already expressed some level of interest in your product or service. You should develop a database that would help in keeping the flow of customers on a continuous basis.

Your first test toward list building begins with convincing prospects to subscribe to your email lists. You cannot appear to be too pushy and your pitch shouldn't sound too salesperson-like as the potential customer can easily get wary in these tough times. As they are out looking for stuff that would solve their pressing problems, you need to address them upfront with some great solutions.

They may show interest initially, but getting them to subscribe to your list is another big hurdle. Many websites use different methods to go about influencing the prospect to subscribe and you need to choose the one that is best suited for the type of niche market you are in and also the type of product or service that you are selling.

Single opt-ins is meant to collect the email address of the subscriber for putting it in the database. For double opt-ins, the email address of the subscriber is collected and a link sent to the email address. Once the user or the subscriber clicks on the link that has gone to the inbox, he or she would be added to the existing list. Usually, most online business owners prefer the single opt-ins as it develops lists faster although many have differing views on this.

While the single opt-ins can get fake addresses and are open to frauds, the double opt-ins reduces the risk of spamming. It takes care to identify the subscriber that really wants to get the emails.

by: Jeff D McQueen

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