Tips On List Building By Squeezing In A Lucrative Landing Page

With the online business alternative fast catching on

, effective list building is also gaining importance fast among business owners selling their products or services on the Internet. They are realizing the vital need for a great landing page or a squeeze page in internet marketing. It provides leads to the visits made by numerous people who come over to your site on a regular basis.

This is also popularly known as a lead capture page that is meant to get the visitors curious even if they are slightly interested in the products or services that you offer. It focuses on your product and attempts to address the primary needs of the audience interested in whatever you have on offer. As it is a separate page aimed at list building, you need to target it specifically keeping the market in mind and tailoring it to resonate with what the visitors want.

Primarily, you should keep the landing page layout very user-friendly and simple. For list building, you need to add more cosmetics to make it look attractive and instantly catchy. Instead of going around with stuff that does not have a direct bearing on your product or service; you should be bang on about the inherent benefits. The squeeze page should come with a very catchy title and the benefits of your product or service should be listed.

While composing the message you should put yourself in the visitor's shoes and try to figure out what he or she is looking for. Empathize with them and try to map their minds for a really compelling message that can do loads for your list building. You message should be primarily meant to convince the visitor of the benefits of opting in immediately or else he or she would lose the benefits. It is for drawing in visitors and getting them highly interested.

For list building, the squeeze page should be short and crisp. Your best bet is to pack in as much information as possible in the text written in a clear and simple language for the lay reader. It should not be more than twice your computer screen's length and if you pack in some videos, then pair down the text. Sales pitch gets scaled down if the text is too long. Many business owners suffer as their texts get boring with every line.

Use all your copywriting skills to make the title catchy and compelling. If you are not good at it, get a professional copywriter to do the job for you so that the prospect can opt in. Title is the gateway to the opt-in form. Bullets and numbers can highlight benefits instead of lengthy paragraphs that can be used for the texts of subsequent pages. After getting the prospect hooked, the final attempt would be showering rewards like a video or a free e-book for opting in immediately.

by: Jeff D McQueen

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