How To Borrow Keywords From Google Trends

SEO companies and individual website owners are well aware of the importance of well-placed keywords on their site

. The bots of Google and other search engines match keywords with search terms and finding the right balance of key words and phrases can considerably help page rank for Search Engine Optimization

Finding Keywords on Google Trends

Finding the right keywords to use is the most challenging task for you or your SEO service provider but using Google Trends can help considerably. The keyword research tool shows you how many people are using a keyword that you want to use, it will also give figures for related keyword searches that have happened on Google in a given time frame.

So if your site was optimized with the keywords SEO company, you could check how many people had searched the term in the last day, week or month etc. Google trends might also give you the same information for SEO services, search engine optimization business and so on, as they are related search terms.

Comparing Search Terms on Google Trends

Additionally, Google Trends will tell you if the search term is rising or falling in popularity and allow you or your SEO Company to compare stats of different keywords. This makes it useful if you are unsure which keyword to use on a page, for example it will show you if the term SEO is better or worse than the term Search engine optimization. You simply put up to five comma separated keywords or phrases in the relevant box and click to search.

One of the short comings of Google Trends is that it does not tell you how competitive words are. That means that it does not tell you how many other SEO experts are using that keyword or phrase. A general rule to remember is that the most popular search terms relating to a subject will already be in use by the top websites, so looking for less popular searches may be a prudent idea. Like many aspects of SEO, the trick is to find a balance so you dont find yourself with too much competition for keyword searches, but enough people are still searching it.

When you search a keyword that has very few queries, you get a message saying insufficient results. This means that it would be pointless for you or your SEO Services provider to use as not enough people are searching the term.

by: Sakkun Tickoo

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